Top Mercury ወብሳይት by Daniel Houle is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ወብሳይትን ወብን Competition Category.

ሓጺንወብ· 2023

Top Mercury ወብሳይት

by Daniel Houle

Client: Azuro Digital

ናይ ሓጺን ሽልማት A' Design Award Winner in ወብ Category

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The Design

About Top Mercury ወብሳይት

ቶፕ መርኩሪ ንሓደ ማሕበራዊ ሚድያ ናይ ምልክታ ትካል ዝተሰርሐ ወብሳይት እዩ። እዚ ወብሳይት ንጹህን ዘመናዊን ትርኢት ንምቕራብ ናይ ምንቅስቓስ ውጽኢታት፣ አኒሜሽንን ኦርጅናል ስእልታትን ይጥቀም። ዲዛይኑ ብFigma ተሰሪሑ፣ ብWebflow ድማ ተማዕቢሉ፣ ኣብ ኩሎም መሳርሒታት፣ ብራውዘራትን መጠናት ስክሪንን ምሉእ ብምሉእ ምላሽ ዝህብ (responsive) እዩ። መልጎምትን ሊንክታትን በጻሕቲ ምስ ዝተፈላለዩ ክፍልታት ክራኸቡ የኽእሎም። ምንቅስቓስ ገጽታ ንጹርን ንምክትታል ቀሊልን ኮይኑ ንኽነብር ተባሂሉ ብዝቕባበ ተሓዚ ኮይኑ ኣሎ። እቲ ወብሳይት ካብቲ ናይ ኢንዱስትሪ መወከሲ ናይ 5 ሚኢታዊት ንላዕሊ ዝኾነ 8 ሚኢታዊት ናይ ልውጠት መጠን (conversion rate) በጺሑ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Top Mercury ወብሳይት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Top Mercury ወብሳይት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Top Mercury ወብሳይት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.