Designthinkers ናይ ኮንፈረንስ ንዋት by Liying Wang

Designthinkers ናይ ኮንፈረንስ ንዋት by Liying Wang is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2023

Designthinkers ናይ ኮንፈረንስ ንዋት

by Liying Wang

Client: Academy of Art University

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Designthinkers ናይ ኮንፈረንስ ንዋት

ዕላማ ምስቲ ዓመታዊ ቴማ ዝሳነ ዝተራቐቐ ናይ ኮንፈረንስ ንዋት ምፍጣር እዩ። መዳይ ዲዛይን መብዛሕትኡ ግዜ ንሓደ መደምደሚ የመሳስል፣ ኣብኡ ድማ ዲዛይነራት ዝተሓላለኹ መገድታት ይጓዓዙ፣ ግጉይ መገድታት፣ ዘይተጸበዩ መደምደምታታትን ዘይተፈልጡ ቦታታትን ይጋጥሞም። ሊይንግ ዋንግ መደምደሚ ከም ምልክታዊ ውክልና ናይቲ ዝተሓላለኸ ናይ ዲዛይን ጉዕዞ ንምጥቃም ይፍትን። በዚ ኣገባብ፣ እቲ ዝተሓላለኸ ዲዛይንን ፈጠራዊ መስርሕን ይውንን፣ ኣብ ተዓዘብቲ ተመሳሳሊ ስምዒታት ንምልዓል ዝዓለመ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Designthinkers ናይ ኮንፈረንስ ንዋት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Designthinkers ናይ ኮንፈረንስ ንዋት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Designthinkers ናይ ኮንፈረንስ ንዋት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang