ዲዛይን Spot On መስተጋብራዊ በርሃን ኢንስታሌሽን ብ Responsive Spaces and Michael Holzer ኣብ ናይ ውድድር ምድብ ንድፊ ተሳታፊ፣ ተመኲሮኣውን ኣጠቓልልን ምትካላት ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂንድፊ ምትካል· 2023
Spot On መስተጋብራዊ በርሃን ኢንስታሌሽን
ብ Responsive Spaces and Michael Holzer
ዓሚል: Creative Region / City of Linz
ኣብ ምድብ ንድፊ ምትካል ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #144465 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Spot On መስተጋብራዊ በርሃን ኢንስታሌሽን
ባዶ መስኮታት ድኳናት ዘሰልቸዉ እዮም። ብፍላይ ብሰንኪ ወረርሲ ኮቪድ-19፡ ባዶ መስኮታት ድኳናት ንከተማ ሊንዝ ዝያዳ ህጹጽ ጉዳይ ኮኖም። ግን ብፍላይ፡ ኣብ ምርጽ ቦታታት ናይታ ከተማ እቶም ቦታታት እውን ዘይተጠቐሙሎም ናይ ምቕራብ ቦታታት እዮም ኣብቲ ግዜ ብጽቡቕ ክትጥቀሙሎም እትኽእሉ። ስለዚ እዚ ፍሉይ ናይ መስኮት ድኳን ኢንስታሌሽን ከምኡ እውን እቲ ኣብ ድሕሪኡ ዘሎ ኣተሓሳስባ "ስፖት ኦን" ተዳልዩ። መስተጋብራዊ በርሃን ኢንስታሌሽናት ባዶ መስኮታት ናብ መሳጢን ፍሉይን ስነ-ጥበባዊ ስራሕቲ የቕይርዎም፡ ኣብ ተመሳሳሊ ግዜ ንናይ ከባቢ ንግድታት ክቡር ግዜያዊ መድረኽ እውን ይህብ። ንሊንዝ ነፍቅር።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Spot On መስተጋብራዊ በርሃን ኢንስታሌሽን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Spot On መስተጋብራዊ በርሃን ኢንስታሌሽን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Spot On መስተጋብራዊ በርሃን ኢንስታሌሽን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- ዓቐንን ማዕሸግን
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- መለለዪታት
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- ናይ ምፍራይ ቴክኖሎጂ
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - ናይ ዲዛይን ብድሆ
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- ምርምር
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- ምንጪ ሓሳብ
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - ናይ ፕሮጀክት ግዜ
- Since August 2021 in Linz
- ናይ ስርሒት ፍሰት
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- ኣባላት ጋንታ
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - ናይ ስእሊ ክረዲት
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
