It Is In Your Genes ተለዋዋጢ መንነት by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2023
It Is In Your Genes ተለዋዋጢ መንነት
by Bianka Foldi and Robert Valoczi
Client: Genecontact
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #144669The Design
About It Is In Your Genes ተለዋዋጢ መንነት
እዚ ብራንድ መንነት ንኣገልግሎት ጂኖታይፒንግ ዝተፈጥረ እዩ፣ ብዚ ድማ ናብ ዘለዉ ጄኔቲካዊ ሕማማት ዝኸውን ተቓላዕነት ክፍለጥ ይኽእል። ከም ኣቃውማ ዲ.ኤን.ኤ ዝኣመሰለ፣ እቲ ናይ ዲዛይን ኣተሓሳስባ እውን ኣብ ስርዓተ ኮድ ዝተመርኮሰ እዩ፣ ብፍላይ ድማ ንፊደላት ኣልፋቤት ዝውክሉ ብፍሉይ ዝተዳለዉ ናይ ሞርስ ኮድታት። ዝኾነ ቃል ብዚ መንገዲ ብምርኢት ክቐርብ ይኽእል፣ እዚ ድማ ስታቲካዊ ሎጎ ናብ ተለዋዋጢ መንነት የቕይሮ። እቲ ሎጎ፣ ብኮድታት ዝተጻሕፈ ስም ዓሚል ዝኾነ፣ ንኣካል ክልተ-መጠምጠሚ ኣቃውማ ዲ.ኤን.ኤ ይውክል። ብዚ መንገዲ ንግዲ ዓሚል ብኣተሓሳስባን ብምርኢታዊን ኣብቲ መንነት ይንጸባረቕ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
It Is In Your Genes ተለዋዋጢ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። It Is In Your Genes ተለዋዋጢ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። It Is In Your Genes ተለዋዋጢ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Team Members
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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