Qinshihuang Cpa ናይ ቢራ ጥርኑፍ (ፓኬጂንግ) by China Resources Snow Breweries Ltd.

Qinshihuang Cpa ናይ ቢራ ጥርኑፍ (ፓኬጂንግ) by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2023

Qinshihuang Cpa ናይ ቢራ ጥርኑፍ (ፓኬጂንግ)

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Qinshihuang Cpa ናይ ቢራ ጥርኑፍ (ፓኬጂንግ)

ቺንሺሁዋንግ ሲፒኤ ን ክራፍት ቢራ ኣብ ምድብ ቻይና ፔይል ኤይል ዝተዳለወ ናይ ጥርኑፍ ንድፊ እዩ። ቅርጺ ጥርሙዝን ኣንገት ጥርሙዝን ንቲፒካል ባእታታት ናይ ቺን ስርወ-መንግስቲ ዝጥቀም ኮይኑ፡ ቅርጹ ድማ ካብ ግዜ ቺንን ሃንን ንዝነበረ ጃድ ዝተሰርሐ ብናይ ደመና ንድፍታት ዝማዕረገ ጎብለት (ጎብለት-ጽዋእ) የዘኻክር። ኣብ ዙርያ ኣንገት ጥርሙዝ ዝርከብ ባንዴራ እቲ ፍርያት ከም ፈላሚ ናይቲ ናይ ቻይና ፔይል ኤይል ስልያት ገይሩ የመልክቶ። ኣብ ማእከል ዝርከብ ናይ ማሕተም ጽሑፍ ፊደል፡ እቲ ናይ ቺን ስርወ-መንግስቲ ሓባራዊ ፊደል ዝነበረ፡ ንባህላውን ክላሲካልን ትርኢት ይህቦ። እዚ ንድፊ ከም 315 ሚሊ ሊትር ናይ ብርጭቆ ጥርሙዝን 550 ሚሊ ሊትር ናይ ኣሉሚንየም ታኒካን ተዳልዩ ኣሎ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Qinshihuang Cpa ናይ ቢራ ጥርኑፍ (ፓኬጂንግ) ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Qinshihuang Cpa ናይ ቢራ ጥርኑፍ (ፓኬጂንግ) ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Qinshihuang Cpa ናይ ቢራ ጥርኑፍ (ፓኬጂንግ) ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao