Urban Vision ከባቢያዊ ግራፊክስ by You King is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2023

Urban Vision ከባቢያዊ ግራፊክስ

by You King

Client: Shenzhen Longgang District Public Cultural Service and Industry Promotion Center

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Urban Vision ከባቢያዊ ግራፊክስ

ዲዛይነራት ከባቢ ምስ ሰባት ብዝያዳ ስሕብትን ውህደትን ንምምስራት፡ ከተማ ንሰባት ንምጥቃም ዝያዳ ምቹእ ንምግባር፡ ቦታ ምስ ምርኣያዊ፡ ምትንካፋውን ሰሚዓውን ካልኦት ስምዒታዊ ተመክሮታት ዝሰማማዕ ንምግባር ሓሲቦምን መሊሶምን። ሓፈሻዊ ናይ ዲዛይን ኣረኣእያታት ብምውህሃድ ኩሉ ሰብ ሕጉስ ህይወት ዝነብረሉ ናይ ከተማ ዝርዝር ዲዛይን ኣብ ማእከል ናይቲ ዲዛይን ትሕዝቶ ብምግባር፡ ኣብቲ ፕሮጀክት ማሕበራዊ ዋጋ፡ ሰብኣዊ ዋጋን ህዝባዊ ረብሓ ዋጋን ንምዕዋት፡ ማሕበረሰብ ብሰንኪ እቲ ዲዛይን ዝሓይሽ ክኸውን ተስፋ ገይሮም።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Urban Vision ከባቢያዊ ግራፊክስ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Urban Vision ከባቢያዊ ግራፊክስ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Urban Vision ከባቢያዊ ግራፊክስ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to make the design more in line with the habits of the city and the people, designers have constantly investigated various scenes, observed people's behavior in the environment, and sorted out effective transformation plans: the existing sidewalks, bicycle lanes, car stop posts, safety islands, tree pools, leisure seats, and abandoned municipal lamp posts have evolved images into patterns and applied them to the city, and the combination of images and patterns is used to "repair" the city, The damaged facilities and equipment shall be gradually characterized.
Dimensions & Packaging: 4440mm(L) x 2040mm(W) x 3020mm(H)
10600mm(L) x 500mm(W) x 3650mm(H)
Tags: Urban detail experience design, Signage, Graphic, Vision
Production Technology: Stainless steel, Paint baking process
Design Challenge: In order to make the design more in line with the habits of the city and the people, designers constantly investigate in various scenes, observe the behavior of people in the environment, and sort out effective transformation plans: transform the image into a pattern and apply it to the city, and use the combination of image and pattern to "repair" the city - redesign the damaged facilities and equipment in the city that need to be repaired with the combination of image and pattern, The damaged facilities and equipment shall be gradually characterized.
Research: Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
Inspiration: Through the study of urban details, we can have a deeper understanding of urban culture and connotation, and create more and more colorful designs to decorate the city, improve people's sense of environmental experience, so that urban culture and urban history can be continuously inherited, developed and strengthened.
Project Duration: The project was designed in Shenzhen in May 2022. The design was completed in September 2022. The project has been installed in October 2022.
Operation Flow: Each point has different design ideas, and conceptual design is carried out according to the characteristics of the park and the current situation of nearby cities. The digital innovation corridor LOGO is embedded in it. In addition to the artistic corridor concept, different forms of urban landscape devices are derived. The signs at seven points also form a beautiful landscape, attracting many citizens to stop and watch.
Team Members: Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
Image Credits: Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022.
Video Credits: Zhong Cheng, 2022