Momenten ናይ መስተ ፓኬጂንግ by E2W Studio is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2023

Momenten ናይ መስተ ፓኬጂንግ

by E2W Studio

Client: E2W Studio

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten ናይ መስተ ፓኬጂንግ

ሞመንተን ስኳር ዘይብሉ ዝኾነ ስፓርክሊንግ ወይን ኣብ ቀጫጭን ታኒካታት ተሸጢሉ ዝቐርብ ናይ ፓኬጂንግ ዲዛይን እዩ። እቲ ናይ ብራንድ ስም ነቲ ልክዕ ግዜ ንምስታይ ዘመልክት ኮይኑ፡ ኣይቀደመን ኣይደንጎየን ማለት እዩ። እቲ ራእያዊ መንነት ብ"ባብል ሞንስተርስ" ዝበሃሉ ገጸ-ባህርያት ዝተሃነጸ ኮይኑ፡ ካብ ናይ ስርዓተ-ነጥቢ ምልክታት ዝቖመ ንእሽቶ ገጽ ተመስጦ ዝወሰደ እዩ። ነፍስወከፍ ቅርጺ ናይ'ቲ ሞንስተር ንመቐረት የንጸባርቕ፡ ክቡት ቅርጺታት ንልስሉስ ጣዕሚታት፣ ስሱዓት ቅርጺታት ድማ ንኃያላት ጣዕሚታት ብምውካል፡ ዓደግቲ ንዝመረጽዎ ጣዕሚ ንኽረኽቡ ይሕግዝ። "ካይ" ዝተባህለ ናይ ምዝርጋሕ መስመር ድማ ነቲ ተመሳሳሊ ዝተዘናግዐን ተጻዋታይን ኣቀራርባ የስፍሕ። እዚ ዲዛይን እዚ ኣብ 2021 ተዛዚሙ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Momenten ናይ መስተ ፓኬጂንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Momenten ናይ መስተ ፓኬጂንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Momenten ናይ መስተ ፓኬጂንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A