Ggaedok ናይ መጽናዕቲ ተወሳኺ ብራንዲንግ ብ Miraen Design Team

ዲዛይን Ggaedok ናይ መጽናዕቲ ተወሳኺ ብራንዲንግ ብ Miraen Design Team ኣብ ናይ ውድድር ምድብ ንድፊ ትምህርቲ፣ ናውቲ ምምሃርን ትሕዝቶ ስልጠናን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርትምህርቲ· 2023

Ggaedok ናይ መጽናዕቲ ተወሳኺ ብራንዲንግ

ብ Miraen Design Team

ዓሚል: Mirae-N

ኣብ ምድብ ትምህርቲ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

616,219

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #148327 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Ggaedok ናይ መጽናዕቲ ተወሳኺ ብራንዲንግ

ጋኤዶክ (Ggaedok) ንተኸታታሊ ናይ ኮርያ ቋንቋ መጽናዕቲ ተወሰኽቲ መጻሕፍቲ ዝቖመ መንነት ብራንድ እዩ። እቲ ስም ጋኤዶክ ካብ ናይ ኮርያ ሓረግ ጋኤዉጃ ዶክሃኤርዩክ (Ggaewooja Dokhaeryuk) ዝተወስደ ምሕጻረ-ቃል ኮይኑ፡ ንምንቕቓሕ ርእሰ-ተኣማንነትን ክእለት ንባብን ምርዳእን ዘመልክት እዩ። እቲ ሎጎ ነቲ ስም ምስ ምልክታት ጥቕሲ ዘጣመረ ኮይኑ፡ ቅርጾም ንተነባብቲ ፊደላትን ኣናብዖን ናይ ኮርያ ፊደል ስለ ዝመስል እዩ ተመሪጹ። ብዝተመርጹ ሕብርታት ፓንቶን (Pantone) ዝተሰርሑ ሕብራዊ ፎይላት ንኽፋላት እቶም ምልክታት ጥቕሲ የጉልሑ፡ ማት ሽፋን ድማ ተራእዮቶም የዛይድ። ኣብቲ ናይ ቃላት መጽሓፍን ናይ ንባብ ምርዳእ መጽሓፍን ዝተሓትሙ ገጸ-ባህርያት ንተማሃሮ ተወሳኺ ተገዳስነት ይፈጥሩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Ggaedok ናይ መጽናዕቲ ተወሳኺ ብራንዲንግ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Ggaedok ናይ መጽናዕቲ ተወሳኺ ብራንዲንግ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Ggaedok ናይ መጽናዕቲ ተወሳኺ ብራንዲንግ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
ዓቐንን ማዕሸግን: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
መለለዪታት: Education, Print, Design, Branding
ናይ ምፍራይ ቴክኖሎጂ: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
ናይ ዲዛይን ብድሆ: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
ምርምር: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
ምንጪ ሓሳብ: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
ናይ ፕሮጀክት ግዜ: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
ናይ ስርሒት ፍሰት: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
ኣባላት ጋንታ: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works