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Orizzonte 02 ናይ ካርድ መሓዝቲ by Hideyuki Kishihara

Orizzonte 02 ናይ ካርድ መሓዝቲ by Hideyuki Kishihara is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ተወሰኽቲ ፋሽንን ጉዕዞን Competition Category.


ሓጺንተወሳኺ· 2023

Orizzonte 02 ናይ ካርድ መሓዝቲ

by Hideyuki Kishihara

Client: L'ora blu

ናይ ሓጺን ሽልማት A' Design Award Winner in ተወሳኺ Category

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Colors

The Design

About Orizzonte 02 ናይ ካርድ መሓዝቲ

እዚ ናይ ካርድ መሓዝቲ ንፍሉይን ንከባቢ ዝሕሉን ናይ ዓሳ ቆርበት ንብረት ዘርኢ ጽቡቕ ዲዛይን ኣለዎ። "እቲ መልክዕ ምሳኻ ጸዊርካ ምኻድ" ዝብል ሓሳብ፡ ብናይ ዓሳ ቆርበት ንማዕበል ባሕሪ ንምውካልን ብመስርዕ ዝቕይር ቆርበት ንዝቕያየር ሕብሪ ሰማይ ንምንጸብራቕን ብውሁብነት ይቐርብ። እቲ ባህላዊ ናይ ጃፓን ፉ-ኪን-ማቺ ኣገባብ ምህናጽ፡ ጽሩይን ብቐሊሉ ካርድ ንምእታውን ናይ ካርድ መሓዝቲ ንምፍጣር ይጥቀም። ዝተሓወሰ ናይ ዓሳ ቆርበት ከም ናይ ዓሳ ቆርበት ምጥቃም፡ ንናይ ከባቢ ብኽነት ንምንካይ ኣበርክቶ ዝገብር ሓዳሽን ዘላቒን ኣገባብ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Orizzonte 02 ናይ ካርድ መሓዝቲ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Orizzonte 02 ናይ ካርድ መሓዝቲ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Orizzonte 02 ናይ ካርድ መሓዝቲ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The concept is "Carry the scenery with you". The fish leather represents "the waves of the sea", while the gradient leather represents "the changing colours of the sky". The colour variations are named "L'ora blu (Blue Hour)" and "Il notturno (Night Scene)", with the sea and sky of each hour expressed in fish leather and gradient leather.
Dimensions & Packaging
W110×H75×D15mm
Fish leather:Skin of yellowtail
Leather:Steerhide
Tags
Fish leather, Skin of Yellowtail, Gradient leather, Steerhide, Card Case
Production Technology
Fish leather made from discarded fish skin and gradient leather dyed in layers of colour one by one using dyes. In addition, the edges are beautifully finished with high strength by Leather Edge Creaser.
Design Challenge
After continually searching for a way to achieve a beautiful gradation and repeatedly making samples, we were finally able to create a gradation leather that we were satisfied with.
Research
By making effective use of fish skin as fish leather, which would otherwise have been thrown away, the company believes it is possible to reduce the burden on the environment. In addition, the design not only uses fish leather, but also makes use of the fish scale pattern.
Inspiration
When I was fishing before dawn and saw the blue hour landscape, I noticed that the scale pattern on the fish leather resembled ocean waves and came up with the idea of a leather item that represents the sea with fish leather and the sky with gradient leather.
Project Duration
The project started in November 2021. Samples are completed in December 2022, with pre-orders starting in February 2023.
Operation Flow
Using the traditional Japanese bellows manufacturing technique of "Fu-kin-machi," we have created a thin, easy-to-insert business card case.
Patents
"L'ora blu" is regostered trademark(JAPAN) of GOODIE Inc.
Copyrights belong to GOODIE Inc.
Image Credits
Photo:Hako Hosokawa
Logo Design:Megumi Nakazato

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