Doritos W and Y ናይ መግቢ ፓኬጂንግ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ውሱን ሕታምን ብዕማም ዝተሰርሐ ንድፊን Competition Category.
ሓጺንውሱን ሕታም· 2023
Doritos W and Y ናይ መግቢ ፓኬጂንግ
by PepsiCo Design and Innovation
ናይ ሓጺን ሽልማት A' Design Award Winner in ውሱን ሕታም Category
Verified Award Winner
Verify Award Status for #149719The Design
About Doritos W and Y ናይ መግቢ ፓኬጂንግ
ዶሪቶስ W and Y ብውሱን ቁጽሪ ዝተሰርሐ ናይ መግቢ ፓኬጂንግ ዲዛይን ኮይኑ፡ ንመወዳእታ ጉዕዞ ናይቲ ድምጻዊ ጋንታ ረገቶን ዊሲን ኤንድ ያንደል ንምዝካር ዝተፈጥረ እዩ። እዚ ፓኬጂንግ እዚ ካብቲ ንውሱን ግዜ ዝቐረበ ሰፊሕ ናይ ራእይ መንነት ስርዓት ሓደ ክፋል እዩ። ድሕረ-ባይታ እቲ ፓኬጂ ቀይሕ፡ ጻዕዳን ሰማያውን ሕብርታት ናይ ባንዴራ ፖርቶ ሪኮ ዝሓዘ እዩ። ስታይላይዝድ ዝኾነ ጸሊምን ጻዕዳን ስእሊ ናይቶም ክልተ ተጻወትቲ ኣብ ማእከል ተቐሚጡ ኣሎ፡ ብጎድኑ ድማ ነቲ ናይ ዓለም ጉዕዞ "La Ultima Mision" ዘተባብዕ ጽሑፍ ይርከብ። እቲ ኩርናዓዊ ቅርጺ ዘለዎ ሎጎ ናይ ዶሪቶስ ኣብ ቅድሚት እቲ ፓኬት ብንጹር ተራእዩ ኣሎ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Doritos W and Y ናይ መግቢ ፓኬጂንግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Doritos W and Y ናይ መግቢ ፓኬጂንግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Doritos W and Y ናይ መግቢ ፓኬጂንግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
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