Lotus Moon Chinese Baijiu ናይ ጠርሙዝ ጥርኑፍ ንድፊ by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2023
Lotus Moon Chinese Baijiu ናይ ጠርሙዝ ጥርኑፍ ንድፊ
Client: Lian Yue Tai Distillery (China) Co., Ltd
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Lotus Moon Chinese Baijiu ናይ ጠርሙዝ ጥርኑፍ ንድፊ
ሎተስ ሙን ቻይነስ ባይጅዩ ንሓደ ቻይናዊ ኣልኮላዊ መስተ ዝተዳለወ ናይ ጥርኑፍ ንድፊ እዩ። እቲ ጠርሙዝ ብግሉጽ ዝኾነ ዝተነጸረ ቀጠልያ ፍሪተድ ብርጭቆ ዝተሰርሐ ኮይኑ፡ ብርሃን ኣትዩ ንኽሓልፍ ብምግባር ንብርሃን ወርሒ የዘኻክር። እቲ ንድፊ ናብ ሓደ ክላሲካል ግጥሚ ዝምልከት ኮይኑ፡ ኣብኡ ሓደ ገጣሚ በይኑ ኮፍ ኢሉ ኩባያ ናብ ወርሒ ብምልዓል ዝሰቲ። ኣብ መሰረት እቲ ጠርሙዝ ኩባያ ዘልዓለ ምስሊ ተሓቢሩ ዝረአ ኮይኑ፡ ካብ ድሕሪት ብኣቢ ፈሳሲ ጽላል ክርአ ይኽእል። እቲ ናይ ጠርሙዝ መኽደኒ ዳግማይ ክጥቀመሉ ዝኽእል ኮይኑ፡ ንኣብነት ከም መደገፊ ዕጣን ክኸውን ይኽእል። እቲ ጥርኑፍ ልክዕ 140 ብ 140 ብ 260 ሚሊሜተር ዝኸውን ቁመት ኣለዎ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Lotus Moon Chinese Baijiu ናይ ጠርሙዝ ጥርኑፍ ንድፊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Lotus Moon Chinese Baijiu ናይ ጠርሙዝ ጥርኑፍ ንድፊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Lotus Moon Chinese Baijiu ናይ ጠርሙዝ ጥርኑፍ ንድፊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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