Pepsi Black x Digital Shanghai FW መስተ ጥቕላል by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ውሱን ሕታምን ብዕማም ዝተሰርሐ ንድፊን Competition Category.
ሓጺንውሱን ሕታም· 2023
Pepsi Black x Digital Shanghai FW መስተ ጥቕላል
by PepsiCo Design and Innovation
ናይ ሓጺን ሽልማት A' Design Award Winner in ውሱን ሕታም Category
Verified Award Winner
Verify Award Status for #149741The Design
About Pepsi Black x Digital Shanghai FW መስተ ጥቕላል
ፔፕሲ ብላክ x ዲጂታል ሻንግሃይ FW፣ ንሻንግሃይ ፋሽን ዊክ ተባሂሉ ዝተሰርሐ ውሱን ሕታም ናይ መስተ ጥቕላል እዩ። እዚ ጥቕላል ድማ ነቲ ናይ ክብረ በዓል መሪሕ ሓሳብ "ሓድሽ ባህሪ ምፍጣር" (Originate New Nature) ዘንጸባርቕ እዩ። ሓደ ሕብራዊ ቀለበት ንሎጎ ፔፕሲ ይኸብቦ፣ እቲ ስእላዊ ትሕዝቶ ድማ ንዝርግሓ ጊዜን ቦታን ንምምልካት ናብ ሓደ ኣንፈት ተዘርጊሑ ይርከብ። ኣብ ልዕሊ ጸሊም ድሕረ-ባይታ ዝቐመጡ ፈራሲት ሕብራዊ ብሎካት ብቫዮሌት/ሮዝን ቀጠልያን ቀለማት ተዳልዮም፣ ንሓደ ደፋር ከምኡ'ውን ብዙሕ ደርቢ ዘለዎ ትርኢት ይፈጥሩ። ብተወሳኺ፡ ዝተደራረቡ ዝተዘርግሑ ስእላዊ ትሕዝቶታት ናይ ዲጂታል ግሊች ውጽኢት ብምፍጣር፡ ምሕዋስ ናይቲ ምናባውን ሓቀኛን ዓለም ይገልጹ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Pepsi Black x Digital Shanghai FW መስተ ጥቕላል ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Pepsi Black x Digital Shanghai FW መስተ ጥቕላል ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Pepsi Black x Digital Shanghai FW መስተ ጥቕላል ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
