Ecommuni Brochure ቀንዲ ተግባር፡ ኣገልግሎት ንምንዳፍ ተመክሮ ምርኢት by Xi Zhu

Ecommuni Brochure ቀንዲ ተግባር፡ ኣገልግሎት ንምንዳፍ ተመክሮ ምርኢት by Xi Zhu is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ሜታ፣ ስትራተጂካውን ንድፊ ኣገልግሎትን Competition Category.

ሓጺንኣገልግሎት· 2023

Ecommuni Brochure ቀንዲ ተግባር፡ ኣገልግሎት ንምንዳፍ ተመክሮ ምርኢት

by Xi Zhu

ናይ ሓጺን ሽልማት A' Design Award Winner in ኣገልግሎት Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure ቀንዲ ተግባር፡ ኣገልግሎት ንምንዳፍ ተመክሮ ምርኢት

መጽሓፍ ጽሑፍ፦ ኢኮምዩኒ ብሮሹር ንበጻሕቲ ምርኢት ናይ ገዛእ ርእሶም ብሮሹር ንኽሰርሑ ዘኽእል ናይ ኣገልግሎት ንድፊ እዩ። በጻሕቲ ኣብ ግዜ ምርኢት ኣብ ጎኒ ናይቶም ፍርያት ተቐሚጡ ዘሎ NFC ስቲከር ብምጭባጥ ንዝደለይዎም ፍርያት ይመርጹ። እቶም እተመርጹ ፍርያት ኣብ ዲጂታላዊ ብሮሹር ተኣኪቦም፡ ብመንገዲ ኣፕሊኬሽን ናይ ቅርጺ ለውጢ፡ ምልክታት ከምኡ'ውን ንኡሳን ኣይኮናት እናተገብረሎም ክእረሙ ይኽእሉ። ሽፋን እቲ ብሮሹር ካብቲ መስመር ምርኣይ (viewing route) ይፍጠር። እቲ ብሮሹር ኣብ ወረቐት ዝሕተም ካብቲ በጻሒ ምርኢት ገዲፉ ምስ ወጸ ጥራይ እዩ። እዚ ድማ ብኽነት ወረቐት ይንክይ፡ እቲ እተኣከበ ሓበሬታ ድማ ንኢንዱስትሪ ምርኢታት ደገፍ ይህብ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Ecommuni Brochure ቀንዲ ተግባር፡ ኣገልግሎት ንምንዳፍ ተመክሮ ምርኢት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Ecommuni Brochure ቀንዲ ተግባር፡ ኣገልግሎት ንምንዳፍ ተመክሮ ምርኢት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Ecommuni Brochure ቀንዲ ተግባር፡ ኣገልግሎት ንምንዳፍ ተመክሮ ምርኢት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang