China Grain Museum ናይ ባህሊ መዘከርታ ስብስብ by Be Genius Design is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ናውቲ ህያብ Competition Category.
ሓጺንናውቲ ህያብ· 2024
China Grain Museum ናይ ባህሊ መዘከርታ ስብስብ
Client: China Grain Museum
ናይ ሓጺን ሽልማት A' Design Award Winner in ናውቲ ህያብ Category
Verified Award Winner
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About China Grain Museum ናይ ባህሊ መዘከርታ ስብስብ
ናይ ቻይና ቅርንዻይ ቤት-መዘክር (China Grain Museum) ሓደ ስብስብ ባህላውን ፈጠራውን ህያባት እዩ፣ ንሓደ ንጥረ-እኽሊ (ቅርንዻይ) ዝተወፈየ ቤት-መዘክር ተባሂሉ ዝተሰርሐ። እዚ ስብስብ እዚ ብቅርንዻይ ዝተመርኰሰ ስእልታት ኣብ መዘከርታታት ከም ምልክት-መጽሓፍ፣ ናውቲ-ጽሕፈትን ናይ ዕለታዊ ኣጠቓቕማ ኣቕሑትን የተግብር። እቶም ስእልታት ህንጻ ቤት-መዘክር ምስ ወርቃዊ ግራት ሩዝ፣ ሱፍ-ሱፍ (sunflowers)፣ መኽዘናት እኽልን ትርኢታዊ ዝርዝራትን ብምትእስሳር፣ ንባህላዊ ስነ-ጥበብ ቻይናዊ ስእሊ ዝኽተል ኣገባብ ይኽተሉ። ኣብ ምህርቲ፡ ናስን (brass)፣ ካንቫስን ምስ-ኣከባቢ ዝሳነ ወረቐትን ይጥቀሙ። እዞም ህያባት እዚኦም ተግባራውያን ኮይኖም ክቕጽሉ እንከለዉ፡ ንባህላዊ ትርጉም ናይ ቅርንዻይ ንምትሕልላፍ ዝተሓስቡ እዮም።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
China Grain Museum ናይ ባህሊ መዘከርታ ስብስብ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። China Grain Museum ናይ ባህሊ መዘከርታ ስብስብ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። China Grain Museum ናይ ባህሊ መዘከርታ ስብስብ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of the cultural and creative gift design for the Chinese Grain Museum lies in the fusion of grain-themed illustrations with the museum's architecture, natural elements, and traditional culture, presenting creative visuals rich in traditional Chinese characteristics. This not only aligns the gifts with the museum's theme but also reflects China's abundant agricultural culture and traditional arts.
- Dimensions & Packaging
- 30mm x 100mm x 0.5mm;
380mm x 450mm;
145mm x 210mm x 15mm. - Tags
- Grain, Bookmark, Cultural and creative products, Campus themed, Graphic, Vision
- Production Technology
- Brass, Canvas, Eco-friendly Paper
- Design Challenge
- Integrating grain culture into illustrations poses challenges in blending museum architecture, natural elements, and traditional culture seamlessly. Designers must balance artistic and practical aspects for cultural gifts that are visually appealing and functional in daily life. Market adaptability is crucial, emphasizing the need for illustration designs to align with the target audience's tastes and demands, underscoring the importance of designers understanding the market for competitiveness.
- Research
- Through in-depth research of the museum, the designer gained a profound understanding of the rich cultural significance of grain. Successfully conveying these elements to the audience through illustrations, the gift designs not only possess artistic and creative qualities but also consider practicality. This dual focus on cultural expression and utility enhances the overall appeal of the gifts.
- Inspiration
- The designer, inspired by the Chinese Grain Museum's cultural and historical context, seamlessly blended architectural elements, golden rice fields, sunflowers, granaries, and scenic details through illustrations. These design inspirations, rooted in nature's beauty, also integrate the artistic essence of traditional Chinese painting, adding cultural depth to the gifts.
- Project Duration
- The project started in November 2023 in Shenzhen, China and finished in December 2023 in Shenzhen, China.
- Operation Flow
- Applying illustrations to various souvenirs, such as stationery and everyday items, ensures that the gifts are not only practical but also convey the cultural essence of the museum.
- Patents
- Copyrights belong to Be Genius Design, 2023.
- Team Members
- Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Xiang Ren;
Designer: Wenhao Shang;
Instructor: Xueqing Kong;
Instructor: Youqing Yong. - Image Credits
- Image # 1: Creator Shangfei Lang, 2023.
Image # 2: Creator Shangfei Lang, 2023.
Image # 3: Creator Shangfei Lang, 2023.
Image # 4: Creator Shangfei Lang, 2023.
Image # 5: Creator Shangfei Lang, 2023.
Video Credits: Zhong Cheng, 2023.
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