ዲዛይን The National Gallery ራእያዊ መንነት ብ Meng Chu Huang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንግራፊክ· 2024
The National Gallery ራእያዊ መንነት
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #160417 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ The National Gallery ራእያዊ መንነት
ናሽናል ገለሪ ንብሄራዊ ስነ-ጥበብ ገለሪ ኣብ ለንደን ዝተፈጠረ ራእያዊ መንነት እዩ። እዚ መንነት ብጽሑፍ ጥራይ ዝቖመ ቲ ሎጎ ብፍሉይ ግራፊካዊ ምልክት ይትክኦ። እቲ ሓድሽ ሎጎ ካብ ሸውዓተ ሓደጋታት ዝቖመ ድርብ ኤል (L) ፍሬም እዩ። እቶም ሸውዓተ ሓደጋታት ናብቲ ካብ 13ይ ክሳብ 19ይ ዘመን ዝዝርጋሕ ናይ ስእልታት ኮለክሽን ዘመልክቱ እዮም። እቲ ሎጎ ኣብ ዝወሓደ ንፋሕ ናይ 0.75 ኢንች ኣንባቢ ኮይኑ ይቐጽል። እቲ ናይ ጽሑፍ ምልክት (wordmark) ኣብ "ለንደን" ኣትኩሮት ብምግባር ኣብ ናይ ኦንላይን ድለያታት ተራእይነት ንምምዕባል ይሰርሕ። ዕላማ እዚ ስራሕ ነታ ገለሪ ብዓለም ደረጅ ንኽትፍለጥ ቀሊል ንኽትገብር እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
The National Gallery ራእያዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። The National Gallery ራእያዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። The National Gallery ራእያዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
- ዓቐንን ማዕሸግን
- The minimum size requirement for the logo is 0.75 inches wide or smaller.
- መለለዪታት
- Identity Design, Meng Chu Huang, The National Gallery
- ናይ ምፍራይ ቴክኖሎጂ
- I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
- ናይ ዲዛይን ብድሆ
- Transform a typography-based logo into an iconic logo.
- ምርምር
- The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
- ምንጪ ሓሳብ
- The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
- ናይ ፕሮጀክት ግዜ
- This project started in Feburary 2023 and finished in May 2023.
- ናይ ስርሒት ፍሰት
- Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
- ኣባላት ጋንታ
- Meng Chu Huang
- ናይ ስእሊ ክረዲት
- Meng Chu Huang, 2023
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
