Dotline ቀንዲ ተግባር፡ ናይ ትካል መንነት by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ወርቂግራፊክ· 2024
Dotline ቀንዲ ተግባር፡ ናይ ትካል መንነት
Client: Dotline Co., Ltd.
ናይ ወርቂ ሽልማት A' Design Award Winner in ግራፊክ Category
- 698,486
- Verified Award Winner
- Verify Award Status for #160477
The Design
About Dotline ቀንዲ ተግባር፡ ናይ ትካል መንነት
ጽሑፍ መጽሓፍ፡ እዚ ናይ መንነት ስርዓት እዚ ሓደ ኩለንተናዊ ናይ ንግዲ ቅርጻን ራእይ ትካልን ንምፍጣር ዝጀመረ እዩ — Social Heroes ንደንበኛታቶም፣ ሰራሕተኛታቶም፣ ሕጹያትን ኣብዚ ኢንዱስትሪ ዝርከቡ ኩሎም ዝምልከቶም ሰባትን ራእይ ትካሉ ንምንቃሕ። Dotline ኣብ መዓልታዊ ህይወት ናይ ሓደ ሰብ ንሓገዝ ዝመጹ ኩሎም ሰራሕተኛታት ከም ጀጋኑ እዩ ዝርእዮም። እቲ ሎጎ ካብ ፊደላት፣ D ካብ "dots" + L ካብ "line" ተነዲፉ ካባ ጠቕሊሉ ንቕድሚት ዝግስግስ ጅግና ግራፊካዊ ምልክት እዩ። Dotline 7 ናይ ንግዲ ምድባት ስለ ዘቕርብ፣ እቶም ሎጎታት ብዋና ናይ ብራንድ ፊደል ተጻሒፎም ንነፍሲ ወከፍ ናይ ንግዲ ምድብ ዘንጸባርቕ 7 ሕብርታት ዘለዎ ናይ ሕብሪ ስርዓት ኮይኖም ይመጹ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Dotline ቀንዲ ተግባር፡ ናይ ትካል መንነት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Dotline ቀንዲ ተግባር፡ ናይ ትካል መንነት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Dotline ቀንዲ ተግባር፡ ናይ ትካል መንነት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
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