Destination Paris Bercy ናይ ብራንድ መንነት by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ሓጺንግራፊክ· 2020
Destination Paris Bercy ናይ ብራንድ መንነት
Client: Made For You
ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #71556The Design
About Destination Paris Bercy ናይ ብራንድ መንነት
ደስቲነሽን ፓሪስ በርሲ ንኣብ ፓሪስ ዝርከብ ናይ ፍጻመታት መዕረፊ ቦታ ዝተፈጠረ ራእያዊ መንነት እዩ። እዚ መንነት እዚ ንዞባ ፓሪስ በርሲ ሞያውያንን ሰፊሕ ህዝብን ፍጻመታት ከዳልውሉ ዝኽእሉ ቦታ ገይሩ የቕርቦ። እቲ ሓሳብ ካብ ናይ ጉዕዞ ማስታወሻታትን ናይ በዓል ካርድታትን (ፖስትካርድ) ዝብገስ እዩ። እቲ ሎጎ ከም ናይ ፓስፖርት ማሕተም ዝተሓትመ ኮይኑ፡ ከም መለለዪ ጽሬት ኮይኑ የገልግል። ነፍስወከፍ መሻርኽቲ ብዓይነት ማሕተም ዝቐረበ ሎጎ ተሓቢሩ ይርአ፣ እዚ ድማ ንዝተፈላለየ ክእለታት ብሓደ ናይ ፈረማ ቅርጺ የላቢ ። ሰማያዊ፡ ጻዕዳን ቀያሕን ዝሕዝ ዶብ ነቲ ናይ ቀደም ናይ ኣየር ደብዳቤ ፖስጣታትን ፈረንሳዊ ውበትን የዘኻክር። እዚ መንነት እዚ ኣብ ናይ ስራሕ ካርድ፡ ብሮሹርን ወብሳይትን ተተግቢሩ ኣሎ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Destination Paris Bercy ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Destination Paris Bercy ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Destination Paris Bercy ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
- Dimensions & Packaging
- Business card : 85 X 55 mm
booklet : A4 - Tags
- event, business, graphic design, paris
- Production Technology
- Logo
Business card
booklet
Web site - Inspiration
- The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
- Project Duration
- Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
- Team Members
- Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer) - Image Credits
- Photographe : Maxime Huriez
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