Lithuanian Vodka Gold ዲዛይን ጥቕሊል ቮድካ by Studija Creata

Lithuanian Vodka Gold ዲዛይን ጥቕሊል ቮድካ by Studija Creata is a highly esteemed winner of the very prestigious 2015 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2015

Lithuanian Vodka Gold ዲዛይን ጥቕሊል ቮድካ

by Studija Creata

Client: Stumbras

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

23,852

Verified Award Winner

Verify Award Status for #39586

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lithuanian Vodka Gold ዲዛይን ጥቕሊል ቮድካ

ንጽህናን ንጹህነትን ጽሬት ናይ ቮድካ ዘንጸባርቑ ዋና ባህርያት እዮም። ሊትዋንያዊት ቮድካ ጎልድ - መሪሕ ዕዳጋ ቮድካ ኣብ ሊትዋንያ - ዳግመ-ምህናጽ ብራንድ ኣብ እትግበረሉ እዋን፡ እዘን ባህርያት ክጽንዓ ነይረን። ብተመሳሳሊ፡ ገለ ባህርያት ሃገራዊ መንነት ተኣተውቱ - ስም ሊትዋንያዊት ቮድካ ባዕሉ ነዚ ምርጫ ይሓትት ነበረ። ጥረ ባህላዊ ጭብጥታት ናብ ዘመናዊን ንጹህን ውህደት ተቐየሩ። ግዙፍነት ናይታ ኣረጊት መለለይ ምስ ተሰብረ ቀሊልን መስኮታዊን ስልምን ንምፍጣር፡ እቲ ወርቂ ብዝያዳ ጎሊሑ ክበርህ ጀመረ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Lithuanian Vodka Gold ዲዛይን ጥቕሊል ቮድካ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Lithuanian Vodka Gold ዲዛይን ጥቕሊል ቮድካ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Lithuanian Vodka Gold ዲዛይን ጥቕሊል ቮድካ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas