Pagoda ትካላዊ መንነት by 1983Asia is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2020

Pagoda ትካላዊ መንነት

by 1983Asia

Client: 1983Asia

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Pagoda ትካላዊ መንነት

ፓጎዳ ንሓደ ቻይናዊ ፍረ-ፍራምረ ትካል ተባሂሉ ዝተሰርሐ ትካላዊ መንነት እዩ። እዚ መንነት ኣብ ልዕሊ ክልተ ናይ ጭራው ማስኮት ዝተሃነጸ ኮይኑ፣ መጀመርታ ብጽሑፍ ርሳስ ተስኢሉ፣ ድሕሪኡ ብዲጂታላዊ ዲዛይን ሶፍትዌር ተማዕብለ። ጭራው ኣብ ባህሊ ቻይና ምስ ፍረ-ፍራምረ ዝተኣሳሰር ኮይኑ፣ ብተመሳሳሊ ጥበብን ትብዓትን ዝውክል ምዃኑ እዩ ተመርጹ። እቶም ማስኮታት ኣብ ኩሎም ኣርባዕተ ወቕትታት ይዘሙቱ፣ ኣብ ከባቢኦም ዘለዉ ዕንባባታት ከኣ ምስ ነፍሲ ወከፍ ስምዒት ይቕየሩ። ሕብርታት ንዕንባባታት፣ ወቕትታትን ተፈጥሮን ዘመልክቱ እዮም። ኣብ ምሕታም፡ ኣልትራቫዮለት ካውቲንግን ዋዕዋዕ ዝበለ ስታምፒንግን ይትግበር። ዕላማኡ ድማ ንባህሊ ኤስያ ምስ ኣኽብሮት ንተፈጥራዊ ህይወት ንምርኣይ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Pagoda ትካላዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Pagoda ትካላዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Pagoda ትካላዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Dimensions & Packaging: UV, hot stamping
Tags: Package design, totem, traditional culture, Asian design, fruits
Production Technology: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Design Challenge: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Research: Chinese symbol and totem research
Inspiration: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Project Duration: this project finished in end of 2017 in Shenzhen China
Operation Flow: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patents: 1983ASIA
Team Members: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Image Credits: 1983ASIA