Yau Sik San ናይ ብራንድ ዲዛይን by 1983Asia is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2020

Yau Sik San ናይ ብራንድ ዲዛይን

by 1983Asia

Client: 1983Asia

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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Colors

The Design

About Yau Sik San ናይ ብራንድ ዲዛይን

ያው ሲክ ሳን ንጓንግዶንግ ምግቢ ብራንድ ዝተዳለወ ናይ ብራንድ ዲዛይን እዩ። እዚ መንነት እዚ ኣብቲ "ኣምላኽ ምግቢ" ዝብሃል ኣብ ጥንታዊ ባህሊ ቻይና ምስ ክዳን፣ ምግቢ፣ ዕድልን ነዊሕ ዕድመን ዝተኣሳሰር ገጻ-ባህሪ ዝተመስረተ እዩ። ንክብሪ ዞባዊ ባህሪ ጓንግዶንግ ንምግላጽ፡ ናይ ቻይና ካሊግራፊ ኣብ ስም ብራንድ ተጠቒሙ ኣሎ። ባህላዊ ውህደት ሕብርታት ነቲ ትርኢታዊ ምስሊ ይድግፎ። ፓኬጂንግ ብፍሉይ ወረቐት ሕትመት፡ ዩቪ፡ ጥልፊት፡ ሪያክቲቭ ሕትመትን ትኩስ ማሕተምን ተሰሪሑ ኣሎ። ዕላማኡ ድማ ጽሬት ናይቲ ምግቢ ብባህላዊ ዛንታ ንምርኣይ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Yau Sik San ናይ ብራንድ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Yau Sik San ናይ ብራንድ ዲዛይን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Yau Sik San ናይ ብራንድ ዲዛይን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimensions & Packaging: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tags: Package design, food, traditional culture, Asian design
Production Technology: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Research: Chinese traditional culture
Inspiration: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Project Duration: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patents: 1983ASIA
Team Members: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Image Credits: 1983ASIA