Butterfly መንበር ነፋሪት by James Lee is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ተሽከርካሪ፣ ምንቅስቓስን መጓዓዝያን Competition Category.
ብሩርተሽከርካሪ· 2020
Butterfly መንበር ነፋሪት
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
ናይ ብሩር ሽልማት A' Design Award Winner in ተሽከርካሪ Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly መንበር ነፋሪት
ባተርፍላይ ተዓጻጻፊ ናይ ነፋሪት መንበር ስርዓት ኮይኑ ኣብ መንጎ ፕሪሚየም ኢኮኖሚ መናብርን ናይ ቢዝነስ ክላስ ጸፍጻፍ ዝኾነ ኣልጋ ስዊትን ምቕያር ዘፍቅድ እዩ። ነፍሲ ወከፍ ናይ ባተርፍላይ ስዊት ንሓድሕዶም ተነጻጺሮም ዝተቐመጡ ክልተ ዝድገፉ መናብር ዝሓዘ ኮይኑ፡ ክልቲኦም መናብር ብሓባር ከም ፕሪሚየም ኢኮኖሚ ይሽየጡ። ናይ ካቢን ሰራሕተኛታት ነቲ ጥቓ መስኮት ዘሎ መንበር ገንፊሎም ናይ ጎኒ ኩሽ ክፈጥሩ ይኽእሉ፡ ንሓደ ተጓዓዛይ ናይ ቢዝነስ ክላስ ስዊት ብምፍጣር። ነቲ ጥቓ መተሓላለፊ ዘሎ መንበር እውን ምግንፋል ንምድቃስ ዝኸውን ዓቢ ጸፍጻፍ ዝኾነ ቦታ ይፈጥር። እዚ ስርዓት እዚ ንኦፐረተራት ነቲ ካቢን ናብ ዝቕየር ጠለብ ከዐርዩዎን ንመሬታዊ ቦታ ብቕልጡፍ ክጥቀሙሉን የፍቅደሎም።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Butterfly መንበር ነፋሪት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Butterfly መንበር ነፋሪት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Butterfly መንበር ነፋሪት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
Sponsored
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