Mi Bluetooth Headset Mini ቀንዲ ተግባር፦ መዐሸጊ ጆሮ-ስማዕ by Xiaomi

Mi Bluetooth Headset Mini ቀንዲ ተግባር፦ መዐሸጊ ጆሮ-ስማዕ by Xiaomi is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2020

Mi Bluetooth Headset Mini ቀንዲ ተግባር፦ መዐሸጊ ጆሮ-ስማዕ

by Xiaomi

Client: Xiaomi

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Bluetooth Headset Mini ቀንዲ ተግባር፦ መዐሸጊ ጆሮ-ስማዕ

Mi Bluetooth Headset Mini ንዉዑይ ስፖርታዊ ጆሮ-ስማዕ ዝተዳለወ መዐሸጊ እዩ። ናይቲ ጆሮ-ስማዕ ቅርፂ ኣዝዩ ቀሊል ኮይኑ ሓንቲ ክቢያዊ መጠውቕ ጥራይ ዝሓዘ እዩ። እዚ መዐሸጊ ስእልታት ውሩያት ሙዚቀኛታት ስለ ዝጥቀም፡ እቲ ኦቫላዊ ቅርፂ ከም ርእሲ፡ እታ መጠውቕ ከኣ ከም ክፉት ኣፍ ትንበብ። እቲ ውጽኢት ደራፋይ ወይ መሪሕ ሙዚቃ ከም ዝመስል ገይሩ የቕርቦ፡ ነቲ ቀሊል ፍርያት ድማ ባህርይ ይህቦ። ሓደ PET ሸሓኒ ነቲ ጆሮ-ስማዕን ተቖጻጻርን ኣብ ቅድሚት ይሕዞ፡ እቶም ገመዳት ግና ተሓቢኦም ይተርፉ። ሓደ ወረቓቕታዊ መሸፈኒ ነቲ ኣቀዋውማ ጽኑዕ ገይሩ ይሕዞ። እዚ ዲዛይን ኣብ መንጎ 18ን 29ን ዓመት ዝዕድሜኦም ተጠቀምቲ ንምስሓብ ዝዓለመ እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Mi Bluetooth Headset Mini ቀንዲ ተግባር፦ መዐሸጊ ጆሮ-ስማዕ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Mi Bluetooth Headset Mini ቀንዲ ተግባር፦ መዐሸጊ ጆሮ-ስማዕ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Mi Bluetooth Headset Mini ቀንዲ ተግባር፦ መዐሸጊ ጆሮ-ስማዕ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge