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Regeneration 主ተግባር፦ ናይ ምርኢት ራእያዊ መንነት by Weiquan Long

Regeneration 主ተግባር፦ ናይ ምርኢት ራእያዊ መንነት by Weiquan Long is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ሓጺንግራፊክ· 2020

Regeneration 主ተግባር፦ ናይ ምርኢት ራእያዊ መንነት

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Regeneration 主ተግባር፦ ናይ ምርኢት ራእያዊ መንነት

ናይ መጽሓፍ ጽሑፍ፦ ሪጀነረሽን (Regeneration) ንኣከባቢ ዝምልከት ጥበባዊ ምርኢት ብካርቶን ሳጹናት ዝተሰርሐ ራእያዊ መንነት እዩ። እዚ ምርኢት ኣብ ሓደ ተኸታታሊ መደብ ዝርከብ ኮይኑ፡ ምክልኻል ኣከባቢን ጥበብን ብሓባር ዘተኣሳስር እዩ። ኮማ (,) ከም ማእከላይ ራእያዊ ባእታ ኮይኑ ተጠቒሙ ኣሎ፣ ምኽንያቱ ኮማ ቅጽበታዊ ደው ምባልን ሓድሽ መጀመርታን ዘመልክት ስለ ዝኾነ። እታ ኮማ ኣብ ልዕሊ ቀጠልያ ባይታ ተቐሚጣ ዘላ ኮይና፡ ናብቲ ናይ ዳግማይ ምጥቃም (ሪሳይክሊንግ) ዑደት ተመልክት። ኣብቲ ዲዛይን ቀጠልያ ወረቐትን ናይ ወረቐት ቆርበትን ተጠቒሞም ኣለው። እቲ ናይ ኮማ ስእሊ ኣብ ብሮሹራት፡ ማልያታት (ቲ-ሸርትስ) ከምኡ'ውን ፓኬጅንግ እውን ተተግቢሩ ኣሎ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Regeneration 主ተግባር፦ ናይ ምርኢት ራእያዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Regeneration 主ተግባር፦ ናይ ምርኢት ራእያዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Regeneration 主ተግባር፦ ናይ ምርኢት ራእያዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is one of a series of Environmental Protection and Arts exhibitions. Regeneration is an environmental art exhibition based on cardboard boxes. The comma is a symbolic element for both a pause and a start, so it is used visually and on brochures, T-shirts and packaging. The color and green of the cartons reflect the purpose of the exhibition and the concept of environmental protection.
Dimensions & Packaging
DIMENSION: 210mm x 190mm x 24mm
Tags
Environmental Protection + Arts / Exhibition + Visual/Recycling
Production Technology
Green paper
The paper skin
Design Challenge
We plan Environmental Protection + Arts series of exhibitions, hoping to explore the concept of environmental protection of contemporary art works by different artists, convey environmental issues through art, and call people's attention to environmental protection. Finding such artists and art forms, and then designing them to show the intent of the exhibition, is a challenge.
Research
The Chinese government attaches great importance to environmental protection, and the project is supported by the publicity and education center of the Guangdong provincial environmental protection department. It uses the artistic form dissemination environmental protection consciousness, calls on the public to join the action, causes the environmental protection propaganda to get the dissemination.
Inspiration
It comes from the thinking of the exhibition planning of Environmental Protection and Arts, an exhibition of works created through paper skins, cartons and so on. A comma, which is connected before and after a sentence, is both an end and a beginning. It expresses the ecological phenomenon of recycling.
Project Duration
June 2017 Guangzhou, China
Team Members
Weiquan Long/Xueqiong Guo

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