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Descry Taiwan Exhibition ሓዲስ ዓይነት ፍጆታ by I'der Branding Design

Descry Taiwan Exhibition ሓዲስ ዓይነት ፍጆታ by I'der Branding Design is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ሜታ፣ ስትራተጂካውን ንድፊ ኣገልግሎትን Competition Category.


ነሓስኣገልግሎት· 2020

Descry Taiwan Exhibition ሓዲስ ዓይነት ፍጆታ

by I'der Branding Design

Client: Tea Farm No. 35

ናይ ነሓስ ሽልማት A' Design Award Winner in ኣገልግሎት Category

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Colors

The Design

About Descry Taiwan Exhibition ሓዲስ ዓይነት ፍጆታ

እቲ ምርኢት፡ ኣብ ተራራ ኣሊሻን፡ ዝፍለጥ መስሕብ ቱሪስት ኣብ ታይዋን፡ ስነ-ጥበባት ምስቲ ባህላዊ ኢንዱስትሪ ሻሂ ታይዋን የወሃህድ። እቲ መስርሕ-ሕብራዊ ምትሕብባር ናይዚ ምርኢት ሓድሽ ናይ ንግዲ ሞዴል ከምጽእ ይኽእል። ኣብ ነፍሲ ወከፍ ዕሹግ፡ ቱሪስታት ዝተፈላለዩ መግለጺታት ነቲ ሓደ ቴማ "ታይዋን" እናተሓላለፉ ክርእዩ ይኽእሉ። ኣብቲ ጽቡቕ መርኣይ ታይዋን እንዳተዓሞቑ፡ ጎብኚታት ብዛዕባ ባህሊ ሻሂን ኢንዱስትሪን ታይዋን ዝዓሞቐ ርድኢት ክህልዎም እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Descry Taiwan Exhibition ሓዲስ ዓይነት ፍጆታ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Descry Taiwan Exhibition ሓዲስ ዓይነት ፍጆታ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Descry Taiwan Exhibition ሓዲስ ዓይነት ፍጆታ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The exhibition was at Mountain Alishan, a famous tourist attraction in Taiwan, which combines arts with the Taiwanese traditional tea industry. The cross-sections cooperation of this exhibition could bring out the new business module. On each package, tourists can see different expressions conveying the same theme, "Taiwan." Immersing in the beautiful scenery of Taiwan, visitors could have a deeper understanding of Taiwanese tea culture and industry.
Tags
Taiwan, Tea Brand, Alishan, Industry, Art, Lin, Pang-Soon, Tea Farm No. 35, New Consumption Pattern, Exhibition Design, I'DER BRANDING DESIGN, YI-JEN, TU
Production Technology
The exhibition presents a variety of techniques of expression. We display gift boxes made with art paper, giclee print on acid-free paper, image transfer techniques on aluminum tea bucket, circuit board art of artistic image, cyanotype, and laser engraving. The main purpose is to express the various beauty of Taiwan by different materials and different printing techniques.
Design Challenge
We try to present delicate illustrations using interesting processes on different textures. For example, we use image transfer techniques to print several images of Taiwan on aluminum tea buckets.
Inspiration
Alishan has precious natural resources and great tea-making techniques. This object combinates the arts and Taiwanese tea industry to offer a new approach to industrial transformation. Create a new image of the traditional industry, Which can impress tourists and promote Taiwanese tea.
Project Duration
The design concept came up at the beginning of 2017 and accomplished on December 24th, 2017. The exhibition was held at the Alpine Botanical Garden in Alishan National Forest Recreation Area until January 15th, 2019.
Team Members
Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Producer: PANG-SOONG, LIN
Producer: ZEN-JING, WU
Design Guidance: YU-HSIANG, NI
Design Guidance: MENG-HAN, LIU
Designer: PEI-JUNG, CHUNG
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Space Designer: TZU-HAO, KUO

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