Avgoulakia መሸጣ ቁሳቁስ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2021

Avgoulakia መሸጣ ቁሳቁስ

by Antonia Skaraki

Client: Zouras Farm

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Avgoulakia መሸጣ ቁሳቁስ

አየናይ እዩ ቀዳማይ ዝመፀ፡ ደርሆ ድዩ ወይስ እንቋቝሖ? እዚ እዩ መጀመርታ ክምለስ ዝግባእ ሕቶ፣ ግን ኣብዚ ጉዳይ እዚ ካልእ ሕቶ እውን ነይሩ። ክላሲካዊ ፍርያት ብዘይተጸበኻዮን ፍሉይን ኣገባብ ክትቀምሶ ምስትደሊ፣ እንታይ የድልየካ? ቀዳማይ፣ ክህሉ ዘለዎ ዝተፈልየን ዘይተጸበኻዮ ኣቀራርባ እዩ። እዚ እዩ ንብራንድ Avgoulakia ክፍጠር ዝነበረ፣ ብዘመናዊ፣ ፍሉይን መዘናግዒን መገዲ ፍሉይነት ናይ'ቲ ብራንድ ክሕብር ዝኽእል ፈጠራዊ ኣረኣእያ ብምጥቃም።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Avgoulakia መሸጣ ቁሳቁስ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Avgoulakia መሸጣ ቁሳቁስ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Avgoulakia መሸጣ ቁሳቁስ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019