Psiloreitis ልስሉስ መስተ ዕሽሽራ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2021
Psiloreitis ልስሉስ መስተ ዕሽሽራ
Client: Psiloreitis
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Psiloreitis ልስሉስ መስተ ዕሽሽራ
ፕሲሎረይትስ ንጋዞዛ ልስሉስ መስተ እተዳለወ ውሱን ሕታም ናይ ዕሽሽራ ዲዛይን እዩ። እዚ ዕሽሽራ እዚ ሰብዓ ዓመታት ምህርቲ ዜዘኻኽር እዩ። ነፍሲ ወከፍ ሌብል ካብ 1950ታት ክሳብ 2010ታት ንዘሎ ፍሉይ ዓሰርተ ዓመታት ዜመልክት ኮይኑ፣ ምስቲ ዘመን እቲ ተኣሳሲሩ ንዝነበረ ፋሽን፣ ሙዚቃን ቴክኖሎጅን ዜንጸባርቕ ንድፍታት ይጥቀም። እዞም ዲዛይናት ከም ዘመናዊ ናይ ሕብርን ቅርጽን ፓችወርክ ኮይኖም እዮም እተሰርዑ። ጥርሙዝ ካብ ብልጭልጭ (ብርጭቆ) እተሰርሐ ኮይኑ፣ ሌብል ድማ ከም ኣተሓባባሪ ንኸባቢ ዘየበላሹ መፍትሒ ኮይኑ እተመርጸ ናይ ወረቐት ብርኒካ እዩ። ነፍሲ ወከፍ ጥርሙዝ ናታ ፍሉይ ስታይል ኣለዋ፣ ስለዚ ድማ ምሉእ ሓይሊ (ሬንጅ) ናይ ምእካብ ተኽእሎ ኣለዎ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Psiloreitis ልስሉስ መስተ ዕሽሽራ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Psiloreitis ልስሉስ መስተ ዕሽሽራ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Psiloreitis ልስሉስ መስተ ዕሽሽራ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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