Holystone Recruitment ቀንዲ ተግባር፦ መለለዪ ብራንድ by Triangler Co., Ltd.

Holystone Recruitment ቀንዲ ተግባር፦ መለለዪ ብራንድ by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2020

Holystone Recruitment ቀንዲ ተግባር፦ መለለዪ ብራንድ

by Triangler Co., Ltd.

Client: Triangler Co., Ltd.

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Holystone Recruitment ቀንዲ ተግባር፦ መለለዪ ብራንድ

ጽሑፍ መጽሓፍ፦ ሆሊስቶን ንዓርብዓ ዓመታት ኤለክትሮኒካዊ ኣካላት ዘቕርብ ኮይኑ ጸኒሑ። እቶም ብጭፍ ዝተደራረቡ ኣርባዕተ ኩርናዕ ዘለዎም ንጥረ ነገራት ካብ ፍርያቶምን ክብርታቶምን ዝተፈጥሩ ኮይኖም፣ ሆሊስቶን ንተመረቕቲ ጥንካሬኡን ፍሉይ ቴክኖሎጂኡን ከርኢ ይሕግዝዎ። ናይ ብራንድ ጻዕርታት ንዕላማ ሎጎ፣ ፖስተራት፣ ካምቻታት፣ ሰነዳት፣ ምድላው ድንካን፣ ብሮሹራትን ህያባትን ዘጠቓልል ኮይኑ፣ ኩሎም ድማ ሓያል ምስሓብ ንምፍጣር ዝዓለሙ እዮም። እቶም ዓበይትን ርሑዋትን ኣዒንቲ ዘለዎም ቀለማት ንምድላይ ዓቕሚ ዘለዎም ኣባላት ዘመልክቱ ኮይኖም፣ ምልመላ ክኢላታት ሰባት ምስ ምድህሳስ ዕምቆት ባሕሪ ብምምስሳል እዮም።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Holystone Recruitment ቀንዲ ተግባር፦ መለለዪ ብራንድ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Holystone Recruitment ቀንዲ ተግባር፦ መለለዪ ብራንድ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Holystone Recruitment ቀንዲ ተግባር፦ መለለዪ ብራንድ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Dimensions & Packaging: Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm
Tags: brand identity, event identity, recruitment visual, visual communication
Production Technology: Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
Design Challenge: The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
Research: The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
Inspiration: Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
Project Duration: The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
Operation Flow: This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs .
Team Members: Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu
Image Credits: PHOTO:Chi-Yao Tang