ዲዛይን Morph ናይ መግብን መስተን ብራንዲንግ ብ Mars Design Consultants ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2020
Morph ናይ መግብን መስተን ብራንዲንግ
ዓሚል: Mars Design Consultants
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #98855 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Morph ናይ መግብን መስተን ብራንዲንግ
ሞርፍ ኣብ ሃንግዞው፡ ቻይና ዝርከብ ናይ ላዕሊ ህንጻ ባርን ቤት-መግብን ብራንዲንግ ፕሮግራም እዩ። እዚ መንነት እዚ ካብ ልያንግዙ፡ ጥንታዊት ቻይናዊት ፍቕራዊት ዛንታ፡ ከምኡውን ካብ ብርሃናዊ ክንፊታት ናይቲ ሰማያዊ ሞርፎ ጽንቢራ ዝብገስ እዩ። እቲ ሎጎ ነቲ ናይ ኣንስተይትን ተባዕታይን ጽንቢራ ክንፊታት ኣቕርጻ ናብ ሓደ ምልክት የራኽቦ። ጸሊም ሓምላዊ ድሕረ-ባይታ ንኻልቢ ዝመልኦ ለይቲ ዘመልክት ኮይኑ፡ እቲ ክንፊታት ድማ ናይ ቀስተ-ደመና ሕብርታት ምስግጋር የርኢ። ካሊዶስኮፕ ዝመስል ናይ ጽንቢራ ፓተርን እቲ ቀንዲ ግራፊካዊ ኤለመንት እዩ። እዚ ፓተርን እዚ ኣብ ዝርዝር መግቢ (ሜኑ)፡ ሳንዱቕ ክብሪት፡ ናይ ምንቅስቓስ ፕሮጀክሽናትን ናይ መንደቕ ስነ-ጥበባዊ ቅርጺን ይትግበር።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Morph ናይ መግብን መስተን ብራንዲንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Morph ናይ መግብን መስተን ብራንዲንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Morph ናይ መግብን መስተን ብራንዲንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
- ዓቐንን ማዕሸግን
- Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm - መለለዪታት
- Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
- ናይ ምፍራይ ቴክኖሎጂ
- The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
- ናይ ዲዛይን ብድሆ
- In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
- ምርምር
- A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style. - ምንጪ ሓሳብ
- The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow. - ናይ ፕሮጀክት ግዜ
- The project started in 2019 and this bar and restaurant is located in Hangzhou China.
- ናይ ስርሒት ፍሰት
- The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph. - ፓተንታት
- MARS
- ኣባላት ጋንታ
- Angela Lu Zhang
Nico Xu YiFei - ናይ ስእሊ ክረዲት
- MARS
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
