ዲዛይን Gan Song ቀንዲ ተግባር: ናይ ብራንድ ራእያዊ መንነት ብ Biwei Zhu ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2020
Gan Song ቀንዲ ተግባር: ናይ ብራንድ ራእያዊ መንነት
ዓሚል: Gan Song
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #98901 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Gan Song ቀንዲ ተግባር: ናይ ብራንድ ራእያዊ መንነት
መጽሓፍ ጽሑፍ: ጋን ሶንግ ንፍሉይ ብራንድ ካብ ማያንግ ከባቢ ቻይና ዝተፈጠረ ናይ ብራንድ ራእያዊ መንነት እዩ። እዚ ዲዛይን ካብ ከባብያዊ መልክዓ ምድርን ባህሊ ሚያኦን ተመስጦ ረኺቡ እዩ። ቀጣጢን መስመራት ብዝተፈላለየ ውፍረት ቅርጺ ኣኽራንን ናይ ጂንጂያንግ ወንዝን ይፈጥሩ። ኣብ ክዳን ሚያኦ እትርከብ ዝምቢ ዘለዋ ጓል ንምህርትን ተስፋን ትውክል። እዚ መንነት ኣብ ብሮሹራት፣ ካርድታት፣ ፖስጣታት፣ ፓኬጂንግን ወጻኢ መስተንክራት ብምጥቃም ፎይል ሕትመት፣ ኤምቦሲንግ፣ ብሌዘር ምቁራጽን ወርቅ ምልባጥን ተተግቢሩ ኣሎ። ኩሎም ንድፍታት ብቬክተር ዝተሰርሑ ብምዃኖም፣ እቲ መንነት ብዝኾነ ዓቐን ክሕተም ይኽእል እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Gan Song ቀንዲ ተግባር: ናይ ብራንድ ራእያዊ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Gan Song ቀንዲ ተግባር: ናይ ብራንድ ራእያዊ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Gan Song ቀንዲ ተግባር: ናይ ብራንድ ራእያዊ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
- ዓቐንን ማዕሸግን
- This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
- መለለዪታት
- GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
- ናይ ምፍራይ ቴክኖሎጂ
- The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
- ናይ ዲዛይን ብድሆ
- The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
- ምርምር
- The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
- ምንጪ ሓሳብ
- Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
- ናይ ፕሮጀክት ግዜ
- The project started and finished in 2019 in Changsha City,China
- ናይ ስርሒት ፍሰት
- The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
- ፓተንታት
- Copyrights belong to Wilbur Studio/Gan Song, 2019.
- ኣባላት ጋንታ
- Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand. - ናይ ስእሊ ክረዲት
- Wilbur Studio
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
