Hak Hi Kong የንግ አን ወደብ ዳግማይ ምህናጽ ብራንድ by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ብሩርግራፊክ· 2020
Hak Hi Kong የንግ አን ወደብ ዳግማይ ምህናጽ ብራንድ
by Shih Pei, Huang and Chia Lin, Wang
Client: National Yunlin University of Science and Technology
ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #99273The Design
About Hak Hi Kong የንግ አን ወደብ ዳግማይ ምህናጽ ብራንድ
እዚ ፕሮፖዛል ንስርዓት መንነት ትካል (CI) ናይ የንግ-አን ፖርት ዓሳ ንምድግማይ ምህናጽ ሰለስተ ኣምራት የውቅዕ። እቲ ቀዳማይ ካብ ባህላዊ ፍሉይነታት ማሕበረሰብ ሃካ ዝተወሰደ ፍሉይ ርኡይ ነገር ተጠቒሙ ሓድሽ ሎጎ ምፍጣር እዩ። ናይ ቀጻሊ ስጉምቲ፡ ተመክሮ መዘናግዒ ዳግማይ ምድህሳስ፡ ድሕሪኡ ክልተ ተምሳሊ ገጸ-ባህርያት ፈጢሩ ንቱሪስታት ናብቲ ወደብ ንኽእትዉ ኣብ ሓድሽ መስሕባት ንኽመርሁ ምግባር እዩ። ናይ መወዳእታ ግና ኣገዳሲ፡ ኣብ ውሽጢ ትሽዓተ ቦታታት ምውጣን እዩ፡ መዘናግዒ ንጥፈታትን ጥዑም መግብታትን ዘለዎም።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Hak Hi Kong የንግ አን ወደብ ዳግማይ ምህናጽ ብራንድ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Hak Hi Kong የንግ አን ወደብ ዳግማይ ምህናጽ ብራንድ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Hak Hi Kong የንግ አን ወደብ ዳግማይ ምህናጽ ብራንድ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity. - Team Members
- Chia Lin,Wang
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