Mixed Reality ቀንዲ ተግባር፡ ሆሎግራፊክ ተኸላ by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ፍጻመን ኩነትን Competition Category.
ብሩርፍጻመ· 2020
Mixed Reality ቀንዲ ተግባር፡ ሆሎግራፊክ ተኸላ
Client: Economiton
ናይ ብሩር ሽልማት A' Design Award Winner in ፍጻመ Category
Verified Award Winner
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About Mixed Reality ቀንዲ ተግባር፡ ሆሎግራፊክ ተኸላ
ናይ ሞስኮ ከተማ ናይ ጸዓት ስትራተጂ ብዛዕባ ዝገልጽ ናይ ምርኢት ስታንድ ዝተፈጥረ ኢንተራክቲቭ ሆሎግራፊክ ተኸላ እዩ ሚክስድ ሪያሊቲ። እዚ ተኸላ ኣብ መትከል Pepper's Ghost ዝተመስረተ ኮይኑ፡ ብተወሳኺ ደረጃታት ዝተስፍሐ እዩ። ሓደ ናይ ኤልኢዲ ድሕረ-ባይታ መንደቕ፡ ሰለስተ ናይ ባይታ ፕሮጀክተራት ከምኡ'ውን ኣብ ናሕሲ ዝተተኽለ ናይ ኤልኢዲ መብራህቲ ምስ ሆሎግራፊክ ፎይል፡ መስትያታትን ድምጽን ብሓባር ይሰርሑ። ኣኒሜትድ ብርሃንን ጽላሎትን ነቶም ዝተፕሮጀክቱ ኣቕሓታት ሓያል ናይ ህላወ ስምዒት ይህብዎም። በጻሕቲ ኣብ ናይ ንኪ መርኣይ ሓደ ኣርእስቲ ይመርጹ፡ ስእልታትን ግራፋትን ኣብ ኣየር እናተራእዩን እናጠፍኡን ይዕዘቡ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Mixed Reality ቀንዲ ተግባር፡ ሆሎግራፊክ ተኸላ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Mixed Reality ቀንዲ ተግባር፡ ሆሎግራፊክ ተኸላ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Mixed Reality ቀንዲ ተግባር፡ ሆሎግራፊክ ተኸላ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
- Dimensions & Packaging
- 18000 х 10000 х 4500
- Tags
- Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
- Production Technology
- We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
- Research
- We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
- Inspiration
- When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
- Project Duration
- The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
- Operation Flow
- Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
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