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Travel ወብሳይት by Saltanat Tashibayeva

Travel ወብሳይት by Saltanat Tashibayeva is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ወብሳይትን ወብን Competition Category.


ብሩርወብ· 2020

Travel ወብሳይት

by Saltanat Tashibayeva

Client: Saltanat Tashibayeva

ናይ ብሩር ሽልማት A' Design Award Winner in ወብ Category

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Colors

The Design

About Travel ወብሳይት

እቲ ዲዛይን ትንሹይ ቅዲ ተጠቒሙ፣ ነቲ ተመክሮ ተጠቃሚ ብዘየድሊ ሓበሬታ ከይጽዕን። ኣብ ዘመድ ጉዕዞ ትንሹይ ቅዲ ምጥቃም ኸኣ ኣዝዩ ኣጸጋሚ እዩ፣ ምኽንያቱ ቀሊልን ንጹርን ዲዛይን ምስ እቲ ተጠቃሚ ብዛዕባ ጉዕዞኡ ክረክቦ ዘለዎ ምሉእ ሓበሬታ ብሓንሳብ ምውህሃድ ቀሊል ኣይኮነን።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Travel ወብሳይት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Travel ወብሳይት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Travel ወብሳይት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product simply provides as many options as possible in the most transparent way, to give travellers the freedom of choice. Whether they prefer the fastest, cheapest or most eco-friendly option this time, the product never assumes what a traveller wants, and we never push one mode transport over others. Every individual is different, with different needs for each unique journey. There is no right or wrong way to travel, so we promise to help every traveller.
Dimensions & Packaging
It is a Travel online website service, a mobile website service, a mobile application service that runs on Android and iOS-based devices in all resolutions.
Tags
sati taschiba, Mobile, Application, UI, UX, Mobile app, Travel, Product design, Design system, website, web
Production Technology
Sketch, Zeplin, Adobe Photoshop, Illustrator, Invision
Design Challenge
The main challenge in the project is the technology behind the search engine. The team needs to generate an algorithm for selecting routes in such a way that the user is provided with the best possible search results for the connection, price, duration of the route, and so on. In parallel, the search should be carried out quickly and not force the user to wait long for the results. Also, the main challenge is to realize the purchase of tickets in one click. It is one of the difficulties in the travel industry.
Research
The company is very careful in researching users and their behaviors. Almost every innovation in the product, whether it is just a visual change in colors and font or the logic of user interaction, checks with various UX Research methodologies. The team has done a tremendous job of creating the Jobs To Be Done approach of understanding what motivates customers to buy the product. It can be an excellent tool that can help guide teams towards better decision-making and innovation.
Inspiration
In 2008, three university classmates from Aachen, Germany were tired of the headaches when booking trips home. So they set out to build the most flexible travel search engine across Europe. A travel companion that puts the power back into the hands of the traveller.
Project Duration
The project started in 2008 by three university classmates from Aachen, Germany. Global product redesign began in 2020 by Berlin Team. In the past decade, we have grown from three students into an international family with more than 70 members, spanning over 30 countries of origin in our Berlin office.
Operation Flow
Every individual is different, with different needs for each unique journey. With one search field, the user will discover all the available travel options: the fastest, cheapest or even eco-friendly. The product includes a parallel search b/n airplanes, trains, car-sharing, and buses. The user does not need to install numerous applications on the phone now. The product will help to find and select the most optimal route, indicate the location of transfers with just a single buy-button click.
Patents
Copyrights belong to Denisa Kostolányiová
Team Members
Saltanat Tashibayeva
Raviv Mordoch
Image Credits
Brand by Emma Young
Animation by Eric Linn
Image belongs to Anton Repponen

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