Mtn Dew AMP Game Fuel Launch Esasy funksiýasy: Içgi gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2020
Mtn Dew AMP Game Fuel Launch Esasy funksiýasy: Içgi gaplamasy
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award Kümüş Baýragy Winner in Gaplama Category
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- Verified Award Winner
- Verify Award Status for #100575
The Design
About Mtn Dew AMP Game Fuel Launch Esasy funksiýasy: Içgi gaplamasy
Mtn Dew AMP Game Fuel Launch — oýunçylar üçin niýetlenen taýýar içiljek öndürijilikli içginiň gaplamasy we brend şahsyýeti dizaýnydyr. Görnüş şahsyýeti umumy klişelerden gaça durup, oýun we e sport gurşawyna laýyk gelýän görnüşde döredilendir. Güýçli grafiki esas geljekki önümleri, hyzmatdaşlyklary we sarp ediji tejribelerini goldaýar. Brendi, önümi we sarp ediji tejribesini öz içine alýan doly bir toplum çykaryş serişdeleri işlenip düzüldi. Dizaýn içgini e sport türgenlerine we oýunçylara hakyky görnüşde hödürlemegi maksat edinýär.
The Recognition
About the A' Design Award Kümüş Baýragy
Mtn Dew AMP Game Fuel Launch Esasy funksiýasy: Içgi gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Mtn Dew AMP Game Fuel Launch Esasy funksiýasy: Içgi gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Mtn Dew AMP Game Fuel Launch Esasy funksiýasy: Içgi gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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