Chu Cellar Esasy Wezipesi: Alkogol Gaplama by Yong Wu

Chu Cellar Esasy Wezipesi: Alkogol Gaplama by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2020

Chu Cellar Esasy Wezipesi: Alkogol Gaplama

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Esasy Wezipesi: Alkogol Gaplama

Kitap Teksti: Chu Cellar - Hytaýyň Hubeý welaýatynda öndürilýän içgi üçin niýetlenen gaplama dizaýnydyr. Çüýşe keramikadan ýasalyp, onuň şekili gadymy Çu döwletiniň medeni ýadygärligi bolan jaň toplumyny ýatladýar. Çüýşäniň gowşagyndaky nagyşlar açyk galyplarda guýlup taýýarlanan, gutusy bolsa agaçdan ýasalandyr. Ýüzündäki çykyň we çuňlukdaky çyzyklar daşamak wagtynda typmak howpuny azaldýar. Gutynyň düýbi sergi diwanjygy hökmünde hem işläp bilýär, şonuň üçin boş çüýşäni bezeg zady hökmünde saklap bolýar. Bu dizaýnyň maksady önümiň gelip çykan sebitiniň taryhyny we medeniýetini şöhlelendirmekdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Chu Cellar Esasy Wezipesi: Alkogol Gaplama A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Chu Cellar Esasy Wezipesi: Alkogol Gaplama uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Chu Cellar Esasy Wezipesi: Alkogol Gaplama zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu