Hopapops Sagdyn Iýmit Önümleri by Angela Spindler

Hopapops Sagdyn Iýmit Önümleri by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2020

Hopapops Sagdyn Iýmit Önümleri

by Angela Spindler

Client: Depot Creative

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #101038

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Colors

The Design

About Hopapops Sagdyn Iýmit Önümleri

Taslamanyň wezipeleri: ABŞ-ly sarp edijilere gönükdirilen açyk lili tohumlary üçin at dakmak, marka döretmek we gaplamak dizaýny. Kynçylyk, esasy düzümi, suw lili tohumlary hakda hökman eşitmedik bazary nädip ele almakdy. Çözüw, tekjäniň gykylygyna, ýönekeý maglumat iýerarhiýasyna we görnükli ingredient wizuallaryna ünsi jemlemek. Gaplamanyň öň we arka tarapyny emele getirýän şekil, önümi we tagam görnüşini öýe sürýär. “Hopapops” markasynyň markasynyň tipografiýasynyň deň däl tebigaty, marka üçin döredilen gyzykly ses äheňini öwüp, paketlere ýaňak öwüşgin goşýar.

The Recognition

About the A' Design Award Demir Baýragy

Hopapops Sagdyn Iýmit Önümleri A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Hopapops Sagdyn Iýmit Önümleri uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Hopapops Sagdyn Iýmit Önümleri jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova