Ugly Monster Buzly Şokoladyň Gaby by JBBC Branding Consultancy

Ugly Monster Buzly Şokoladyň Gaby by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2020

Ugly Monster Buzly Şokoladyň Gaby

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #101073

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Colors

The Design

About Ugly Monster Buzly Şokoladyň Gaby

Ugly Monster Taiwanda öndürilýän buzly şokolad önümi üçin niýetlenen gaplamadyr. Dizaýnda Yanchao şäherçesinde ösdürilip ýetişdirilýän gujaw miwesinden ylham alnan, gadyr-gymmatly ýüzeýe eýe bolan ýaşyl reňkli häsiýetli şekil görkezilýär. Flýuoressent ýaşyl reňk şekile oňyn we janly görnüş berýär. Bedeniň we aýaklaryň gatnaşygy deňagramsyz bolup, şekiliň elleriniň ýoklugy sebäpli görnüşi degişmeli bolup görünýär. Gabyň ölçegleri ini 70 mm, uzynlygy 195 mm we beýikligi 20 mm-e barabardyr. Maksat önümi ösdürmek we kiçi şäherçä hem-de onuň daýhanlaryna üns çekmekdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Ugly Monster Buzly Şokoladyň Gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Ugly Monster Buzly Şokoladyň Gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Ugly Monster Buzly Şokoladyň Gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.