Moutai Esasy Funksiýa: Alkogol Gaplamasy by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2020
Moutai Esasy Funksiýa: Alkogol Gaplamasy
by Yu Kai Liu
Client: Shenzhen yoto Packaging Technology Co.,Ltd.
A' Design Award Bürünç Baýragy Winner in Gaplama Category
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- Verified Award Winner
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The Design
About Moutai Esasy Funksiýa: Alkogol Gaplamasy
Kitap Teksti: Moutai — hytaý baijiu alkogol içgisi üçin döredilen gaplama dizaýnydyr. Guty, çekilýän kart arkaly nagyş çalyşma prinsipini gaplama gurluşyna ulanýan ilkinji önümdir. Kart çekilende, çap edilen surat üýtgeýär we Maotai şäherinde toý dabarasyna ýygnanan on iki hytaý zodiak haýwany hem-de mifiki keşpler ýüze çykýar. Suratlar hytaýyň asyl medeniýetine we estetikasyna salgylanýar. Çüýşe keramika tehnologiýasy bilen ýasalypdyr. Nagyşlaryň asyl görnüşini saklamak üçin üç ölçegli, pes temperaturada gabartma edilen kagyz ulanylypdyr. Gutynyň ölçegi 140x125x300 millimetrdir.
The Recognition
About the A' Design Award Bürünç Baýragy
Moutai Esasy Funksiýa: Alkogol Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Moutai Esasy Funksiýa: Alkogol Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Moutai Esasy Funksiýa: Alkogol Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
- Dimensions & Packaging
- Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter - Tags
- maotai, baijiu, illustration, zodiac, packaging design
- Production Technology
- It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
- Design Challenge
- The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
- Research
- Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
- Inspiration
- Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
- Project Duration
- The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
- Operation Flow
- Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
- Team Members
- Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun
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