Mengniu Dairy tarapyndan Shiny Meadow A2 Süýt Çüýşesi

Mengniu Dairy tarapyndan döredilen Shiny Meadow A2 Süýt Çüýşesi dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2020

Shiny Meadow A2 Süýt Çüýşesi

dizaýner: Mengniu Dairy

Müşderi: China Mengniu Dairy Company Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#101529 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Shiny Meadow A2 Süýt Çüýşesi hakynda

Shiny Meadow A2 – täze süýt üçin döredilen çüýşedir. Çüýşe ýokary geçirijilikli PET-den ýasalyp, oňa aýnanyň gurluşyny berýär. Görnüşi klassiki ýewropa süýt aýna çüýşesine esaslanyp, häzirki zaman usulynda gaýtadan çekilendir. Uly dury meýdança içindäki süýdi görkezýär, şeýlelik bilen önümi göni görüp bolýar. Merkezdäki uly A2 belgisi iýmit piramidasy bilen birleşdirilip, brend keşbini emele getirýär. Çüýşäniň göwrümi 720 ml bolup, iň uly diametri 80 mm we beýikligi 238 mm-dir. Dizaýn ýönekeýligi we päkligi beýan etmegi maksat edinýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Shiny Meadow A2 Süýt Çüýşesi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Shiny Meadow A2 Süýt Çüýşesi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Shiny Meadow A2 Süýt Çüýşesi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Ölçegler we Gaplama: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Bellikler: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Önümçilik Tehnologiýasy: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Dizaýn Kynçylygy: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Gözleg: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Ylham: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Taslama Dowamlylygy: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Iş Akymy: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patentler: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Topar Agzalary: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Surat Awtorlary: .