Abhijeet Thakur tarapyndan Boho Ras Gaplanan Kokteýller

Abhijeet Thakur tarapyndan döredilen Boho Ras Gaplanan Kokteýller dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2020

Boho Ras Gaplanan Kokteýller

dizaýner: Abhijeet Thakur

Müşderi: Abhijeet Thakur

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Boho Ras Gaplanan Kokteýller hakynda

Boho Ras iň oňat ýerli hindi ruhlary bilen ýasalan gaplanan kokteýlleri satýar. Önümde adaty bolmadyk çeper durmuş ýörelgesini özüne çekýän Bohemian wibesi bar we önümiň wizual görnüşi, sarp edijiniň kokteýl içeninden soň alýan sesiniň abstrakt şekilidir. Global we Localerli duşuşýan, önüm üçin “Glocal vibe” emele getirýän orta nokadyna ajaýyp ýetmegi başardy. Boho Ras 200ml çüýşelerde arassa ruhlary we gaplanan kokteýlleri 200ml we 750 ml çüýşelerde satýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Boho Ras Gaplanan Kokteýller A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Boho Ras Gaplanan Kokteýller ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Boho Ras Gaplanan Kokteýller köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Ölçegler we Gaplama: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Bellikler: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Önümçilik Tehnologiýasy: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Dizaýn Kynçylygy: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Gözleg: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Ylham: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Taslama Dowamlylygy: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Iş Akymy: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.