2019 Admissions Welcome Package DGUT Talyp Kabul Ediş Sowgat Gutusy by Ruikang Xie

2019 Admissions Welcome Package DGUT Talyp Kabul Ediş Sowgat Gutusy by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2021

2019 Admissions Welcome Package DGUT Talyp Kabul Ediş Sowgat Gutusy

by Ruikang Xie

Client: Xiexie Design

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Talyp Kabul Ediş Sowgat Gutusy

2019-njy ýylyň Kabul Ediş Sowgat Toplumy Hytaýyň Dongguan şäherindäki täze uniwersitet talyplary üçin taýýarlanan sowgat gutusydyr. Dizayn tebigy ösüşe esaslanan üç ýyllyk wizual seriýany tamamlaýar, ekişden gülleýişe we soňra miweleýişe geçýär. Esasy nagyş hökmünde gyzyl Lingnan liçisi ulanylýar, gutynyň açylýan gapdaly bolsa boş liçi şekilinde kesilip taýýarlanan. Agaç açyk hat lazer bilen oýulýar we üç ölçegli liçi gaşyk şekiline büküläýär. Gutynyň içinde hatlar, mata halta, ýerli rewolýusiýa ýerleriniň kartasy, nyşanlar, ýapyşdyrmalar we geçiş rugsatnamalary ýerleşdirilen.

The Recognition

About the A' Design Award Bürünç Baýragy

2019 Admissions Welcome Package DGUT Talyp Kabul Ediş Sowgat Gutusy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. 2019 Admissions Welcome Package DGUT Talyp Kabul Ediş Sowgat Gutusy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. 2019 Admissions Welcome Package DGUT Talyp Kabul Ediş Sowgat Gutusy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen