Wen Liu and Xuedan Diao tarapyndan Yuyuan Road Baijiu Alkogol Gaplamasy

Wen Liu and Xuedan Diao tarapyndan döredilen Yuyuan Road Baijiu Alkogol Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2020

Yuyuan Road Baijiu Alkogol Gaplamasy

dizaýner: Wen Liu and Xuedan Diao

Müşderi: Zhiyu Department (Shanghai) co. Ltd

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

18,077

Tassyklanan Baýrak Ýeňijisi

#102183 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Yuyuan Road Baijiu Alkogol Gaplamasy hakynda

Yuyuan Road Baijiu, Hytaýyň Guýjou welaýatynyň Maotai şäherinde öndürilýän hytaý alkogol içgisi üçin niýetlenen gaplama dizaýnydyr. Dizaýn, Şanhaýdaky taryhy köçe bolan Yuyuan Road-dan we şol köçedäki esasy binadan ilham alýar. Logotipde Şanhaýyň nyşanlyk binasy we medeni simwoly bolan Paramount binasynyň bir elementi görkezilýär. Daşky gap gaýtadan işlenen plastikden ýasalan, çüýşe bolsa altyn reňkli spreý bilen boýalan keramikadan taýýarlanan, gapagy bolsa plastikdir. Gutynyň ölçegleri 100 x 100 x 290 millimetrdir. Gaplama, Şanhaý medeniýetini sarp edijilere ýetirmegi maksat edinýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Yuyuan Road Baijiu Alkogol Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Yuyuan Road Baijiu Alkogol Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Yuyuan Road Baijiu Alkogol Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Ölçegler we Gaplama: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Bellikler: Shanghai, Yuyuan Road, History, Street, Building
Önümçilik Tehnologiýasy: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Dizaýn Kynçylygy: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Gözleg: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Ylham: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Taslama Dowamlylygy: The project started in November 2018 and finished in September 2019 in Shenzhen.
Iş Akymy: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Topar Agzalary: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Surat Awtorlary: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019