Utobeera Esasy Funksiýasy: Miweli Piwo Gaplamasy by Jansword Zhu

Utobeera Esasy Funksiýasy: Miweli Piwo Gaplamasy by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2020

Utobeera Esasy Funksiýasy: Miweli Piwo Gaplamasy

by Jansword Zhu

Client: Jansword zhu

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Esasy Funksiýasy: Miweli Piwo Gaplamasy

Kitap Teksti: Utobeera miweli piwo üçin döredilen gaplama dizaýnydyr. Utobeera ady Utopiýa sözünden ylham alnyp döredildi we ol markanyň deňlik, adam hukuklary, dürlülik, özboluşlylyk we söýgi gymmatlyklaryny beýan edýär. Sungat taryhyndan dört meşhur şahsyýet psihodeliki illýustrasiýa stilinde täzeden şerh edilýär: Rene Magrittiň şlýapaly adamy, hytaý lybasyndaky gyz, şerap hudaýy Bakhus we hytaýyň uzak ömür hudaýy. Asyl eserlerdäki her bir miwe sanly miwe şekili bilen çalşyrylýar. Dizaýn kiberpank medeniýetine salgylanýar we Pantone reňklerini hem-de folga basyş usulyny ulanýar.

The Recognition

About the A' Design Award Demir Baýragy

Utobeera Esasy Funksiýasy: Miweli Piwo Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Utobeera Esasy Funksiýasy: Miweli Piwo Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Utobeera Esasy Funksiýasy: Miweli Piwo Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang