Bloom GmbH Nuernberg tarapyndan Tucher AEcht Nuernberger Kellerbier Bavarian Piwo Gaplaýyş Dizaýny Gaplamanyň

Bloom GmbH Nuernberg tarapyndan döredilen Tucher AEcht Nuernberger Kellerbier Bavarian Piwo Gaplaýyş Dizaýny Gaplamanyň dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2020

Tucher AEcht Nuernberger Kellerbier Bavarian Piwo Gaplaýyş Dizaýny Gaplamanyň

dizaýner: Bloom GmbH Nuernberg

Müşderi: Bloom GmbH Nürnberg

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Dizaýn

Tucher AEcht Nuernberger Kellerbier Bavarian Piwo Gaplaýyş Dizaýny Gaplamanyň hakynda

Orta asyrlarda ýerli piwo kärhanalary Nýuremberg galasynyň aşagyndaky 600 ýyldan gowrak daşdan ýasalan ýerzeminlerde piwo ýaşyna rugsat berýärler. Bu taryhy hormatlamak bilen, "AEcht Nuernberger Kellerbier" -iň gaplamasy wagtyň geçmegi bilen hakyky göz bilen seredýär. Piwo etiketkasynda daşlaryň üstünde oturan galanyň el çyzgysy we ýerzemindäki agaç barrel, üzüm görnüşli şriftler bilen çarçuwalanandyr. Kompaniýanyň "Sankt Mawritis" söwda belligi we mis reňkli täç dykylygy bilen möhürleme belgisi ussatlygy we ynamy görkezýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Tucher AEcht Nuernberger Kellerbier Bavarian Piwo Gaplaýyş Dizaýny Gaplamanyň A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Tucher AEcht Nuernberger Kellerbier Bavarian Piwo Gaplaýyş Dizaýny Gaplamanyň deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Tucher AEcht Nuernberger Kellerbier Bavarian Piwo Gaplaýyş Dizaýny Gaplamanyň güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Ölçegler we Gaplama: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Bellikler: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Dizaýn Kynçylygy: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Ylham: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patentler: Tucher Bräu GmbH und Co. KG
Topar Agzalary: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Surat Awtorlary: Bloom GmbH Nürnberg