Sierra Cantabria Çakyr Etiketi by Estudio Maba

Sierra Cantabria Çakyr Etiketi by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2020

Sierra Cantabria Çakyr Etiketi

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Colors

The Design

About Sierra Cantabria Çakyr Etiketi

Sierra Cantabria — adaty bir ispan çakyrhanasy tarapyndan öndürilýän çakyr maşgalasy üçin döredilen etiket dizaýnydyr. Görnüşler giň bolansoň, etiketler bir wizual dile eýe bolup, şol bir wagtda çüýşeleriň arasyndaky näzik tapawutlary saklaýar. Maşgala tarapyndan 150 ýylyň dowamynda ulanylan heraldik nyşanlar tipografik elementleriň aýdyň iýerarhiýasy bilen birleşdirildi. Ulgam Bordo we Burgundiýa çüýşeleri üçin 53 sany etiket kombinasiýasyny döredýär. Her bir etiket pagta kagyzynda ýokary relýef, möhürleme we lak çyzyklary bilen çap edilýär. Maksat, yzygiderli marka keşbine eýe bolan nusgawy we täsirli görnüşdir.

The Recognition

About the A' Design Award Kümüş Baýragy

Sierra Cantabria Çakyr Etiketi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Sierra Cantabria Çakyr Etiketi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Sierra Cantabria Çakyr Etiketi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba