Plaza del Sol Ýeňil Naharlyk Gaby by Estudio Maba

Plaza del Sol Ýeňil Naharlyk Gaby by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2020

Plaza del Sol Ýeňil Naharlyk Gaby

by Estudio Maba

Client: Plaza del Sol

A' Design Award Bürünç Baýragy Winner in Gaplama Category

15,217

Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Ýeňil Naharlyk Gaby

Plaza del Sol, çipsler üçin haltalaryň gap-gaç dizaýnydyr. Grafikalar Ispaniýanyň syýahatçylyk şäherlerinde duş gelýän halk motiwlerinden we ýadygärlik zatlaryndan ugur alýar, bu salgylanmalar häzirkizaman usulda, ýumor bilen görkezilýär. Her bir flow-pak, ýadygärlik zatlaryndan gurlan gysga bir hekaýany gürrüň berýär we onuň maksady alyjynyň ýylgyrmagyny gazanmakdyr. Şekiller, ýörite düzülen desgada geçirilen natural (still life) fotosuratlar arkaly döredilýär, haltalar bolsa fleksografik çap usuly bilen öndürilýär. Her haltanyň ölçegi 195 bilen 320 millimetr aralygyndadyr.

The Recognition

About the A' Design Award Bürünç Baýragy

Plaza del Sol Ýeňil Naharlyk Gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Plaza del Sol Ýeňil Naharlyk Gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Plaza del Sol Ýeňil Naharlyk Gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba