Oulevi Packaging Design Esasy Funksiýasy: Piwo gaplama by Zhangyong Hou

Oulevi Packaging Design Esasy Funksiýasy: Piwo gaplama by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2021

Oulevi Packaging Design Esasy Funksiýasy: Piwo gaplama

by Zhangyong Hou

Client: Oulevi

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #106057

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oulevi Packaging Design Esasy Funksiýasy: Piwo gaplama

Kitap Teksti: Oulevi, çelekden guýulýan piwo üçin gaplama dizaýnydyr. Gap, bir litr arassa mazmunly poslamaýan çelikden ýasalan bankadyr, ýazgysynyň ýazylan giň meýdanynyň ölçegi 274 mm uzynlykda we 193 mm belentlikde. Çap edilen surat, bir bulgur piwonyň keşbini emele getirýär. Suratlar çig malyň gelip çykyşyny görkezýär: Awstraliýadan arpa, Demirgazyk Ýewropadan hamyrmaýa we Demirgazyk Amerikadan hop. Bulgur nyşany sarp edijilere markany daşdan tanamaga kömek edýär. Dizaýnyň maksady, önümiň hekaýasyny tekjede aýdyň görkezmekdir.

The Recognition

About the A' Design Award Demir Baýragy

Oulevi Packaging Design Esasy Funksiýasy: Piwo gaplama A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Oulevi Packaging Design Esasy Funksiýasy: Piwo gaplama uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Oulevi Packaging Design Esasy Funksiýasy: Piwo gaplama jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou