Birds and Coffee Gaplamak by Kristina Pacesaite

Birds and Coffee Gaplamak by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2021

Birds and Coffee Gaplamak

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Gaplamak

Her önüm dogry gaplamaga mynasypdyr. Bu gaplamany ösdürmek bilen, dizaýner üstünlikli kofe roaster kompaniýasyna ýokary hilli kofe baha berýän we onuň gelip çykyşy barada alada edýän täze adamlara ýetmäge kömek etdi. Gaplamanyň täze görnüşini üpjün etmek bilen, dizaýner, her yklymdan diýen ýaly elde öndürilen kofeniň bahasyny ýokarlandyrmaga synanyşdy. Her ýurduň guş şekillerini ulanmak karary olaryň ajaýyp tebigatyna we ahyrky önüme berýän el bilen ýasalan duýgusyna esaslandy. Surat kagyzlary we çuňňur goýy goňur reňkler hem şol bir maksada hyzmat edýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Birds and Coffee Gaplamak A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Birds and Coffee Gaplamak ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Birds and Coffee Gaplamak köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite