Fairy Fox Deri idegi by Antonia Skaraki - A.S. Advertising

Fairy Fox Deri idegi by Antonia Skaraki - A.S. Advertising is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2021

Fairy Fox Deri idegi

by Antonia Skaraki - A.S. Advertising

Client: Fairy Fox

A' Design Award Kümüş Baýragy Winner in Gaplama Category

29,006

Verified Award Winner

Verify Award Status for #107898

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fairy Fox Deri idegi

Tebigat duýgusyna tarap başdan geçirmeli syýahata hoş geldiňiz. Bu deri ideg serişdeleriniň töweregindäki syrlylyklary duýuň. Dizaýn Ene Tebigat bilen onuň çagalarynyň arasyndaky baglanyşyga yşarat edýär, ýokary hilli materiallar bolsa ellede duýulýan duýgy we hemişelik täsir berýär. Bäsdeşligi kartalaşdyrmak we tendensiýalary seljermek müşderiniň görüşi we strategiýasy bilen gabat gelýän mümkinçilikler giňişliginiň ýüze çykarylmagyna getirdi, bu bolsa häzirki zaman, minimal we ýyly gaplamalara sebäp boldy.

The Recognition

About the A' Design Award Kümüş Baýragy

Fairy Fox Deri idegi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Fairy Fox Deri idegi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Fairy Fox Deri idegi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensions & Packaging: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tags: baby, care, child, cream, fairy, fox, product, health, skincare
Production Technology: Environmentally friendly. Plastic containers with PVC labels.
Design Challenge: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Research: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspiration: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Project Duration: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Operation Flow: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Team Members: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017