Hmp Wizual Şahsyýet by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

DemirGrafika· 2021

Hmp Wizual Şahsyýet

by Fanny De Bray

Client: Made for you

A' Design Award Demir Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #109853

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hmp Wizual Şahsyýet

HMP mehaniki inžener toparyýasy üçin döredilen wizual şahsyýetdir. Logotip kompaniýanyň güýjüni nygtaýar we onuň aragatnaşygyny anyklaşdyrýar. Harplar toparyň öz önümlerine möhür basyşy ýaly usulda emele getirilendir. Fonda ýerleşdirilen eskizler we tehniki shemalar HMP-niň üpjün edýän global goldawyny ýatladýar. Hünäriň her bir ugry piktogramma we belli bir reňk bilen bellenendir, olar dürli hyzmatlary düşündirmek üçin müşderi bilen bilelikde saýlanypdyr. Şahsyýet sanly we çap edilen serişdeler üçin uýgunlaşdyrylandyr, şol sanda wizit kartlary, firma bloknotlary we papkalar hem muňa girýär.

The Recognition

About the A' Design Award Demir Baýragy

Hmp Wizual Şahsyýet A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Hmp Wizual Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Hmp Wizual Şahsyýet jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez