La Pause Parisienne Wizual Şahsyýet by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
DemirGrafika· 2021
La Pause Parisienne Wizual Şahsyýet
Client: Made for you
A' Design Award Demir Baýragy Winner in Grafika Category
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The Design
About La Pause Parisienne Wizual Şahsyýet
La Pause Parisienne — Parižde ýerleşýän ýüzýän waka giňişligi üçin döredilen wizual şahsyýetdir. Adyň harplary agaç ýapraklary şekilinde emele getirilip, ýapragyň egri şekillerine eýe bolan seriflii ýazuw stili oňa zarif we mylaýym häsiýet berýär. "U" harpy sözüň içinde boş giňişlik hökmünde we durak alamaty hökmünde okalyp, ýaprak täji bilen gurşalýar. Ýaşyllyk we ösümlik şekilleri logotipiň daşyny gurşap, tebigatyň barlygyny has-da güýçlendirýär. Bu şahsyýet, gündiz we gije duşuşyklara hem-de dabaralara myhmançylyk edýän, täzeden abatlanan 460 inedördül metrlik binanyň gül bezegine gabat gelýär.
The Recognition
About the A' Design Award Demir Baýragy
La Pause Parisienne Wizual Şahsyýet A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. La Pause Parisienne Wizual Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. La Pause Parisienne Wizual Şahsyýet jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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